MONTREAL, Sept. 11, 2012 /CNW Telbec/ - Astral Out-of-Home, a division
of Astral Media Inc. (TSX: ACM.A ACM.B), proudly announces that it has
completed the installation of its new Digital Column network in the
heart of downtown Montréal. This innovative network consists of
30 columns installed at the hub of urban activities, bordered by
Atwater Avenue to the west, René-Lévesque Boulevard to the south,
Sherbrooke Street to the north, and St. Denis Street to the east.
The new Digital Columns are equipped with a 72" HD advertising screen
using the latest LCD technology to produce a crisp reflection-free
image and thus display six ads running in a continuous loop. In
addition, a map of downtown Montréal can be found on the other side.
"That is why we are so proud of deploying the first network of its kind
in the country and of enabling Montréal to benefit from a major
development in advertising. Astral Out-of-Home has made it its priority
to invest in research and development to offer advertisers
state-of-the-art, trend-setting advertising platforms that are in sync
with today's increasingly mobile consumers," said Luc Sabbatini,
President, Astral Out-of-Home.
Pushing back the boundaries of creativity and offering greater
flexibility, the Digital Columns facilitate interactions between
advertisers and consumers. Their innovative features, such as QR codes
and Near Field Communication (NFC) technology, enable advertisers to
reach consumers directly via their mobile phone. It provides
advertisers with a unique opportunity to increase their connectivity
and extend the experience of the consumer with their brand—this same
consumer who wants to have ready access to information.
Astral Out-of-Home is one of Canada's leading out-of-home advertising companies with more
than 9,500 strategically-placed advertising faces in key markets in
Québec, Ontario, and British Columbia. As a forward-looking company,
Astral Out-of-Home has embarked on a series of green-and-clean
initiatives to reduce its ecological footprint and actively participate
in sustainable development.
Founded in 1961, Astral is one of Canada's largest media companies. It operates several media
properties—pay and specialty television, radio, out-of-home advertising
and digital media properties—among the most popular in the country.
Astral plays a central role in community life across the country by
offering diverse, rich and vibrant programming that meets the tastes
and needs of consumers and advertisers alike. To find out more about
Astral, go to astral.com.
SOURCE: ASTRAL MEDIA INC.
For further information:
Astral Media Inc.
Trade and Industry publications:
Vice President, Marketing and Media Creativity