Sustainability, transparency and PAPERbecause underpin wins for "Environmental Strategy of the Year" and "Promotional Campaign of the
Year - Environmental Message"
(NYSE: UFS) (TSX: UFS)
MONTREAL, Nov. 22, 2011 /CNW Telbec/ - Domtar Corporation (NYSE: UFS)
(TSX: UFS) took home the Environmental Strategy of the Year Award and the Promotional Campaign of the Year - Environmental Message Award at the Pulp and Paper International (PPI) Awards 2011 ceremony held on November 15th in Brussels, Belgium.
Domtar President and CEO John D. Williams attended the ceremony and
noted, "The finalists in each of the categories make up a distinguished
list from around the world, and we are proud to be among those
recognized for their industry leadership. The Environmental Strategy
of the Year and Promotional Campaign of the Year awards are a great
honor and a testament to our continued sustainability efforts on a
number of fronts."
The Environmental Strategy of the Year award recognizes the company's
efforts in the areas of sustainable forest management, greenhouse gas
reduction and water management, as well as the 2011 development of the Domtar Paper Trail, an online tool that creates personalized customer reports of the
environmental and socio-economic impacts of specific paper grade
The Promotional Campaign of the Year recognizes Domtar's PAPERbecause video, social media and print ad campaign telling the story of paper's
utility and sustainability in a humorous and engaging way. The
campaign was originally launched in 2010 and recently renewed with the
introduction of five new videos.
"For years we've been championing sustainable forest management and
fiber procurement, and at the same time we've devoted considerable
resources to pursuing emissions reduction and energy efficiency
initiatives at our mills," added Lewis Fix, Domtar's Vice-President of
Sustainable Business and Brand Management. "Now with the Domtar Paper
Trail and the PAPERbecause campaign, we are saying that stakeholder
engagement and transparency are a big part of putting our commitment to
sustainability into practice."
For more information, please visit www.paperbecause.com and www.domtarpapertrail.com.
The PPI Awards are organized by RISI, the leading information provider
for the global forest products industry. They are the industry's only
global awards that honor leadership, vision, innovation and strategic
accomplishments. Winners were named on November 15th at an event in Brussels that overlaps with RISI's European Paper Week.
Domtar Corporation (NYSE: UFS) (TSX: UFS) is the largest integrated
manufacturer and marketer of uncoated freesheet paper in North America
and the second largest in the world based on production capacity, and
is also a manufacturer of papergrade, fluff and specialty pulp.
The Company designs, manufactures, markets and distributes a wide range
of business, commercial printing and publishing as well as converting
and specialty papers including recognized brands such as Cougar®, Lynx® Opaque Ultra, Husky® Opaque Offset, First Choice® and Domtar EarthChoice® Office Paper, part of a family of environmentally and socially
responsible papers. Domtar also produces a complete line of
incontinence care products and distributes washcloths marketed
primarily under the Attends® brand name. Domtar owns and operates ArivaTM, an extensive network of strategically located paper distribution
facilities. The Company employs approximately 8,800 people. To learn
more, visit www.domtar.com.
SOURCE DOMTAR CORPORATION
For further information:
| MEDIA AND INVESTOR RELATIONS || || || FOR MORE INFORMATION |
| Pascal Bossé |
Corporate Communications and
| || || Lewis Fix |
Sustainable Business and