Personal shopping companion helps customers access Better Food on the go
STELLARTON, NS, Nov. 18, 2013 /CNW/ - Sobeys Inc. today unveiled a new
way for busy Canadians to plan their next meal and organize their
weekly shopping requirements with the launch of its new free mobile
application. With hundreds of easy to prepare recipes, new ingredients
to discover and instant access to the weekly flyer, the app makes it
easy for Canadians to shop for fresh, tasty and seasonal food while
saving time and money.
"Shopping for better food on the go has never been easier," said Doug
Brummer, Senior Vice President of Marketing, Sobeys Inc. "We know
Canadians want to eat better, feel better and do better, and our new
mobile app gives Canadians yet another way to discover and shop for
affordable better food solutions--anytime, anywhere."
At the heart of the app is a smart shopping list feature which helps
customers get organized by instantly adding recipe ingredients or
products featured in Sobeys' weekly flyer to their shopping lists.
Customers simply log in, check off items as they shop, and consult the
item counter to ensure they don't forget anything.
Positioned as a personal shopping companion, the app has been designed
to help customers get the most from their shopping experience in a
number of ways. The app helps shoppers:
Discover weekly new and seasonal 'must try' products and ingredients
featured in-store at Sobeys, with related recipes to provide
inspiration as to how to prepare them
Browse recipes, including the recipe of the week, plus hundreds of other
meal ideas. Simple search functionality makes it easy for customers to
find cooking directions, discover nutritional details or add specific
recipe ingredients to the app's built-in shopping list
Easily access and browse the Sobeys digital flyer anytime, anywhere, to
find great deals and to instantly add items on sale to the app's
Earn rewards - Sobeys has incorporated its Club Sobeys rewards program
into the app to help customers save even more on their food shopping.
The "My Offers" feature enables customers in Ontario and the western
provinces to easily browse and select their personalized rewards to
earn additional Club Sobeys points on items purchased
The app is available for download at the Apple store for iOS and Google
Play for Android. A video demonstrating how Sobeys suite of new digital
products can empower customers to eat better while saving time and
money is available at www.sobeys.com/mobile.
About Sobeys Inc.
Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys
has been serving the food shopping needs of Canadians for 106 years. A
wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys
owns or franchises more than 1,500 stores in all 10 provinces under
retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo,
Thrifty Foods, and Lawton's Drug Stores as well as more than 330 retail
fuel locations. Sobeys and its franchise affiliates employ more than
124,000 people. The company's goal is to be widely recognized as the
best food retailer and workplace environment in Canada. More
information on Sobeys Inc. can be found at www.sobeyscorporate.com.
Image with caption: "Sobeys unveiled today its new mobile app designed to help busy Canadians access Better Food on the go. (CNW Group/SOBEYS INC.)". Image available at: http://photos.newswire.ca/images/download/20131118_C8193_PHOTO_EN_33423.jpg
SOURCE: SOBEYS INC.
For further information:
Allison Colalillo or Lauren Grant
High Road Communications for Sobeys Inc.
Allison.Colalillo@highroad.com or Lauren.Grant@highroad.com
416-644-1644 or 416-644-2237