Discount Car & Truck Rental Launches "My Other Car is a Discount" Social Media Campaign

TORONTO, Nov. 14, 2011 /CNW/ - Discount Car & Truck Rentals, a national leader in the automotive rental industry, is stepping up their social media presence with a revamped Twitter page and a brand new Facebook fan page. The program, "My Other Car is a Discount" is aimed at showing Canadians the advantages they get when they rent a car with Discount (http://www.discountcar.com/). Discount's social media pages feature weekly promos, exclusive follower offers, travel tips, and contests all designed to bring better service to Canadians and to engage them in social arenas.

"There is a conversation going on and we want to be part of it, not just to build a positive presence for our brand, but also to give something back to the customers who have made us a leader in the industry." said Barry Singer, Vice-President, Discount Car & Truck Rentals.

The "My Other Car is a Discount" (http://www.facebook.com/DiscountCarAndTruckRentals) program allows followers to get up-to-date notices on special rental offers, sign up for email alerts and reserve a car - all while surfing their favourite social media sites.  Targeted, engaging content emphasizes the fun of leisure rental travel - with a focus on Canadian destinations, as well as helpful information about car rentals, car maintenance and other relevant topics. This program is being launched in conjunction with new promotions, contests and fun ways for Discount's fans to share their experience on the road.  Through Twitter, Discount Car & Truck Rentals (http://twitter.com/DiscountCar) can engage one-on-one with their fans to promote positive brand stewardship.

About Discount Car & Truck Rentals
Founded in 1980 and headquartered in Toronto, Discount Car & Truck Rentals is a nationally recognized brand operating neighbourhood rental locations in Canada and Australia.  With nearly 300 neighborhood branch offices located within 15 minutes from 90 percent of the Canadian population, Discount is proud to be the largest car rental company in Canada owned by Canadians.  Discount is known for renting cars and trucks at exceptionally low prices while providing outstanding customer service.  Discount is proud to have originated picking up and dropping off its clients at no extra cost.  Discount celebrated its 30th anniversary last year.  In 2010, Discount was named one of Canada's 10 Most Admired Corporate Cultures TM and has won the Consumer's Choice Award for Business Excellence for 11 consecutive years.  For more information about Discount, visit www.discountcar.com.

SOURCE Discount Car and Truck Rentals

For further information:

Discount Car & Truck Rentals
Barry Singer
Vice President
Tel:  416.744.0123

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Discount Car and Truck Rentals

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