TORONTO, July 3, 2012 /CNW/ - Difference Capital Funding Inc. (TSXV:
DCF) will acquire a 15.4% stake in Appinions Inc., an innovative and
fast-growing provider of influencer information for brands, agencies
and online publishers, under a transaction announced today.
DCF's $2 million investment is in the form of convertible debt, with a
three-year term and a 6% coupon.
Appinions' proprietary software, based on a decade of research at
Cornell University, identifies social-media influencers who create
content and who attract the most attention and media coverage. Using
Appinions' Influencer Exchange service, public relations agencies and
brand owners can quickly identify the most effective influencers for
any topic, brand, issue or person.
Larry Levy, Appinions' co-founder and chief executive, said: "We have a
great product and the market is maturing quickly. We will target the
funds invested by Difference towards sales and marketing to make sure
everyone knows about Appinions."
Mike Wekerle, DCF's chief executive, added: "This is an exciting deal
for us because Appinions is a great example of how social media can be
profitably harnessed to marketing and advertising. We have worked with
the Appinions' team in the past, and they have a proven reputation for
skating ahead of the puck."
The investment in Appinions is DCF's second transaction since its
formation as a technology-oriented merchant bank in the spring of 2012.
It recently announced a $19.8 million investment in Virgin Gaming, the
fast-growing online service that hosts video-game tournaments, leagues
About Difference Capital Funding Inc.
Difference Capital Funding Inc. is an emerging Toronto-based merchant
bank focused on technology-oriented investments.
About Appinions Inc.
Appinions provides brands and agencies with the ability to understand
who should be speaking about their brand but isn't, and the capability
to engage with these influencers directly.
Appinions is a privately owned company based in New York City.
SOURCE Difference Capital Funding Inc.
For further information:
Kingsdale Communications Inc.