Desjardins's AccèsD Gets International Certification from HFI

A first in usability certification for Desjardins

MONTREAL, June 6, 2011 /CNW Telbec/ - Desjardins's expertise in user-centered web design has now been recognized internationally. Its AccèsD Division has just obtained HFI's Certified Practice in Usability (CPU). Granted by Human Factors International, this certification is based on the industry's best practices. AccèsD is the first Desjardins Group entity to obtain this world-recognized certification.

AccèsD began the process of obtaining HFI certification a year ago. To meet the rigorous requirements for this standard, it called on its usability experts to completely review its practices and recommend a new methodology. This new set of working methods will emphasize user-friendly and user-centered design for the Desjardins website and its mobile services. AccèsD's usability experts also underwent specific training and an individual certification process to become HFI-Certified Usability Analysts (CUA).

"Building on these good practices, Desjardins can develop its Internet and mobile solutions to home in on our members' and clients' changing needs and high expectation," stated Danny L. Desrosiers, Director, Internet and Mobile Solutions, AccèsD Division, Desjardins Group. "This approach confirms that Desjardins has made it a priority to retain its standing as a leader in the field of usability in Canada and abroad."

"Obtaining this certification for the AccèsD Division validates our expertise and our rigorous and consistent focus on user-centered design," added Roger Tessier, Vice-President, AccèsD Division, Desjardins Group. "Our willingness to undergo this kind of auditing process proves how much we want to put our members and clients first by providing them with websites that are easy to use, fast and secure."

Desjardins.com is the most visited financial website in Quebec, with over 2.4 million AccèsD users.

About Desjardins Group

Awarded the coveted title "Bank of the Year 2010 - Canada" by the UK magazine The Banker, Desjardins Group is the leading cooperative financial group in Canada and the sixth largest in the world, with assets of over $184 billion. Drawing on the strength of its caisse network in Québec and Ontario, and its subsidiaries across Canada, it offers a full range of financial products and services to its 5.8 million members and clients. Desjardins specializes in Wealth Management and Life and Health Insurance, in Property and Casualty Insurance, in Personal Services, in Business and Institutional Services. As one of the largest employers in the country and one of Canada's 10 Most Admired Corporate CulturesTM of 2010, Desjardins is supported by the skills of its 42,500 employees and the commitment of nearly 6,000 elected officers. For more information, visit www.desjardins.com.


SOURCE DESJARDINS GROUP

For further information:

Information (for journalists only)
Nathalie Genest
Media Relations Advisor, Desjardins Group
514-281-7000 or 1-866-866-7000, ext. 7275
medias@desjardins.com

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