DeSerres' 27th Store to Open in Vaudreuil in November

MONTREAL, June 15, 2011 /CNW Telbec/ - Century-old Canadian arts and crafts retail chain DeSerres is opening a new store—its 27th in Canada and 17th in Quebec—in Vaudreuil in November 2011. This 1.5 million dollar plus investment by the Quebec company will create some 20 jobs in the sector. The store opening is part of the company's expansion plan, with other important investment announcements soon to follow.

Opening the new store marks a major turning point for the company. The store will feature a brand new concept—a more open and modern space to better showcase the wide range of products sold at DeSerres stores across Canada and online at DESERRES.CA.

President Marc DeSerres explains, "Not only will our new store concept fuel creativity, it will allow customers to discover our amazing selection of products that will help them express that creativity. Everyone needs to express themselves in their own way and we hope the new store will be a place where the people of Vaudreuil go to get inspired and find unique products that will give life to their ideas."

About DeSerres
For more than 100 years, DeSerres has done everything to bring people closer to their creativity. As a "must" destination, DeSerres is one of Canada's top retailer of arts and crafts supplies, games and toys, scrapbooking, framing and decorative items. A vast network of international suppliers and a range of 40,000 products help position the company as a leader in its field. Each store is a veritable treasure trove, offering a unique shopping experience where customers are encouraged to learn, discover and share their passions. A driving force of creativity in Québec, DeSerres continues to expand across Canada and now has 27 branches, including its virtual store, DESERRES.CA.

SOURCE DeSerres

For further information:

Diane Langlois
Marketing Director
(514) 991-7207
dlanglois@deserres.ca

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DeSerres

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