Dempster's Gives Back on Canada Day

TORONTO, June 29, 2011 /CNW/ - Dempster's is celebrating Canada Day by donating up to 15,000 loaves of bread to local food banks. During the month of July, for every new fan that joins the Dempster's® Facebook fan page, one loaf of Dempster's® new WholeGrains™ Canadian Century Grains bread, which was launched in June, will be donated to local food banks1 to help nourish Canadians.

"At Dempster's we know how important nutritious foods are for maintaining good health," says Andrea E. Graham, Senior Vice President Marketing, Canada Bread, which makes Dempster's® bread. "As Canada's bakery, it is important that we do our part to help nourish Canadians.  There is no better way to give back to our communities than by donating loaves of bread to help fight hunger."

According to Food Banks Canada statistics in 2010, during an average month, close to 870,000 Canadians accessed food banks and more than 330,000 of them were children2.  Of those, more than 80,000 stepped through the front door of a food bank for the first time3.

Dempster's® has rich baking roots in Canada dating back more than a century and is proud of its tradition of delivering nutritious, great tasting grain products to Canadians.  Dempster's® new WholeGrains™ Canadian Century Grains bread is baked with 100 per cent Canadian wheat such as red fife and barley for a distinct rich taste and texture.  Only Dempster's® WholeGrains™ bread is baked with a unique blend of natural whole grains and is baked fresh daily, making it a nourishing choice for you and your family.

About Dempsters®

The Dempster's® heritage of quality bread baking began more than a 100 years ago when James Dempster founded both the bakery and the tradition of delivering nutritious, great tasting grain breads. Our baking experts continue to live up to this tradition today with an uncompromising commitment to fresh-baked grain products that nourish you, your family and the communities we serve. For more information on Dempsters®, please visit www.dempsters.ca or on facebook at www.facebook.com/dempsters.

About Canada Bread

Canada Bread Company Limited, which is 90% owned by Maple Leaf Foods Inc. (TSX:MFI), is a leading manufacturer and distributor of fresh bakery products, frozen par-baked products and fresh pasta and sauces. The Company had 2010 sales of $1.6 billion and employs approximately 7,500 people at its operations across North America and in the United Kingdom.

1 To a maximum donation of 15,000 loaves.

2 http://www.foodbankscanada.ca/aboutus.htm

3 http://www.foodbankscanada.ca/factsandstats.htm


SOURCE Canada Bread Company, Limited

For further information:

Media Contact: 
Maple Leaf Foods Media Hotline
416-926-2020
mediahotline@mapleleaf.com


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