MONTREAL, Feb. 28 /CNW Telbec/ - To maintain Montréal's position as a
business tourism leader, Tourisme Montréal has launched a new product,
the VIP Card, designed specifically for this clientele. In the future,
all convention delegates who reserve their accommodations directly with
Tourisme Montréal will receive this special card, which gives them
access to 50 or so exclusive promotional offers they can take advantage
of during their stay in the city.
An exclusive added value offered only to delegates, the VIP Card
features free perks and discounts of up to 30% off in restaurants,
spas, museums, boutiques and other Montréal establishments, as well as
reduced prices on an array of activities. To benefit from these offers,
delegates simply have to show their VIP Card to participating partners.
It's a simple and practical way for delegates to indulge and pamper
themselves, have fun, go shopping and discover the city's many facets.
"The VIP Card is a new tool designed to keep Montréal a step ahead of
competing host cities in the eyes of meeting planners and other
professionals. When you consider that, on average, each business
tourist spends $400 a day, the smallest bonus that makes this clientele
notice us can only be good for the Montréal economy," says the
Honourable Charles Lapointe, President and CEO of Tourisme Montréal.
"Our goal in creating the VIP Card is to encourage participants at
these events to book their accommodations early and help our hotel
partners optimize their occupancy rates. The VIP Card is an excellent
deal for both delegates and our partners, and will undoubtedly become
the tool of choice in helping our city secure its leading position in
this sector of activity," affirms Charles Lapointe.
Tourisme Montréal is responsible for providing leadership in the
concerted efforts of hospitality and promotion in order to position the
destination on leisure and business travel markets. It is also
responsible for developing Montréal's tourism product in accordance
with the ever-changing conditions of the market.
SOURCE TOURISME MONTREAL
For further information:
Public Relations, Product Research and Development