Decoding the beard and shaving face, Dr. Allan Peterkin knows his scruff

 

TORONTO, May 22, 2012 /CNW/ - Fact: Men have never been freer to express themselves. Fact: Not everyone has been making the most of this opportunity. So, Philips is here to give you a little shake and remind you that we are all surrounded by opportunities to do so every day; from the way we get to work, to the job we do, to the way we shave and groom - Philips thinks life gives endless opportunities for self-expression. When you want to look your very best, Philips has the right shaving solution for you.

Have you ever wondered why sideburns and luscious locks were all the rage in the 70's? Or if the moustache is going to make a comeback? Fu Manchu, handlebars or soul patch - you name it, beard aficionado Dr. Allan Peterkin can talk about it.

Just who is Dr Allan Peterkin?

Grooming guru, cultural history boffin and all round nice guy, Dr Allan Peterkin is our resident self-expression and male grooming expert.

Not only is Allan a psychiatrist and lecturer at the University of Toronto, he is also a prolific scribe on the topic of male grooming and has written ace titles such as '1000 Beards - A Cultural History of Facial Hair' and also 'The Bearded Gentleman - The Style Guide to Shaving Face'. He's also into fridge art but ask us about that another time...

Allan will be sharing insights from his vast knowledge in the field of grooming and will be helping men to understand a little bit more about the importance of self-expression as well as telling you how you can achieve the looks you've always wanted, whether it's sideburns, bushy beards or a macho mustache.

To learn more about Philips male grooming products visit www.philips.ca

Video with caption: "Dr. Peterkin on the evolution of male grooming.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120704_C9709_VIDEO_EN_15936.mp4&posterurl=http://photos.newswire.ca/images/20120704_C9709_PHOTO_EN_15936.jpg&clientName=Philips%20Electronics%20Ltd%2E&caption=Dr%2E%20Peterkin%20on%20the%20evolution%20of%20male%20grooming%2E&title=PHILIPS%20ELECTRONICS%20LTD%2E%20%2D%20Decoding%20the%20beard%20and%20shaving%20face%2C%20Dr%2E%20Allan%20Peterkin%20knows%20his%20scruff&headline=Decoding%20the%20beard%20and%20shaving%20face%2C%20Dr%2E%20Allan%20Peterkin%20knows%20his%20scruff

Video with caption: "Dr. Peterkin on what your facial hairstyle says about you.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120704_C9709_VIDEO_EN_15937.mp4&posterurl=http://photos.newswire.ca/images/20120704_C9709_PHOTO_EN_15937.jpg&clientName=Philips%20Electronics%20Ltd%2E&caption=Dr%2E%20Peterkin%20on%20what%20your%20facial%20hairstyle%20says%20about%20you%2E&title=PHILIPS%20ELECTRONICS%20LTD%2E%20%2D%20Decoding%20the%20beard%20and%20shaving%20face%2C%20Dr%2E%20Allan%20Peterkin%20knows%20his%20scruff&headline=Decoding%20the%20beard%20and%20shaving%20face%2C%20Dr%2E%20Allan%20Peterkin%20knows%20his%20scruff

Video with caption: "Tips to save face. ". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120704_C9709_VIDEO_EN_15938.mp4&posterurl=http://photos.newswire.ca/images/20120704_C9709_PHOTO_EN_15938.jpg&clientName=Philips%20Electronics%20Ltd%2E&caption=Tips%20to%20save%20face%2E%20&title=PHILIPS%20ELECTRONICS%20LTD%2E%20%2D%20Decoding%20the%20beard%20and%20shaving%20face%2C%20Dr%2E%20Allan%20Peterkin%20knows%20his%20scruff&headline=Decoding%20the%20beard%20and%20shaving%20face%2C%20Dr%2E%20Allan%20Peterkin%20knows%20his%20scruff

Image with caption: "Dr. Allan Peterkin (CNW Group/Philips Electronics Ltd.)". Image available at: http://photos.newswire.ca/images/download/20120523_C9709_PHOTO_EN_14096.jpg

Image with caption: "Philips AquaTouch AT9400 (CNW Group/Philips Electronics Ltd.)". Image available at: http://photos.newswire.ca/images/download/20120522_C9709_PHOTO_EN_14020.jpg

Image with caption: "Philips Bodygroom BG2030 (CNW Group/Philips Electronics Ltd.)". Image available at: http://photos.newswire.ca/images/download/20120522_C9709_PHOTO_EN_14021.jpg

Image with caption: "Philips SensoTouch 3D RQ1280 (CNW Group/Philips Electronics Ltd.)". Image available at: http://photos.newswire.ca/images/download/20120522_C9709_PHOTO_EN_14022.jpg

Image with caption: "Philips Stubble Trimmer QT4022 (CNW Group/Philips Electronics Ltd.)". Image available at: http://photos.newswire.ca/images/download/20120522_C9709_PHOTO_EN_14023.jpg

PDF available at: http://stream1.newswire.ca/media/2012/05/22/20120522_C9709_DOC_EN_14024.pdf

PDF available at: http://stream1.newswire.ca/media/2012/05/22/20120522_C9709_DOC_EN_14025.pdf

PDF available at: http://stream1.newswire.ca/media/2012/05/22/20120522_C9709_DOC_EN_14026.pdf

PDF available at: http://stream1.newswire.ca/media/2012/05/22/20120522_C9709_DOC_EN_14027.pdf

SOURCE Philips Electronics Ltd.

For further information:

To schedule an interview with Dr. Allan Peterkin please contact:

Lisa Perruzza
OneVoice Team on behalf of Philips
Lisa.Perruzza@onevoiceteam.com
416.355.7432

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