TORONTO, May 17 /CNW/ - Dashboard tapped to design and develop new
Toronto weekly newspaper website.
A mere six weeks ago Dashboard was approached by the team rebranding Eye
Weekly, now known as The Grid, to help bring their new vision for the iconic Toronto weekly newspaper
to life online.
Working closely with The Grid's branding agency Rethink, and The Grid's
internal creative team, Dashboard designed and developed a brand new online experience for the newspaper. The site gives users neighborhood centric tools and
content, creating a hyper local experience through social media.
TheGridTO.com will feature street level/real time reporting through on-site social media integration, capturing the power of grassroots content generation
throughout the site. "We were able to take the new direction of the paper and really blow it
out in an online environment. The design was kept very simple and
flexible, building off of the new brand elements and paper layout." - Chris Obergfell Sr. Art Director, Dashboard.
"We Love working with smart clients and partners with great ideas. Laas
and his team made this a fun and exciting project and we're really
proud of the site" said Daryl Aitken, President of Dashboard. And the feeling was mutual,
according to Laas Turnbull Publisher/Editor-in-Chief of The Grid, "Working with Dashboard has been an absolutely terrific experience. Not only did they refine
and improve our ideas, but they did it in record time".
Dashboard would like to congratulate Laas and The Grid team for creating
a beautiful and modern new brand and for pioneering a truly unique news
source for Torontonians.
Established in 2000, Dashboard (www.dashboard.ca) is a leading brand communications agency specializing in innovative
digital marketing solutions. Based in Toronto, Ontario, the award
winning agency designs and creates digital branded environments.
Delivering practical and fresh solutions to leverage digital channels
for growth, Dashboard's mission is to: Think strategically. Act
creatively. Be ingenious.
For further information:
Director of Client Engagement - Dashboard
o: 416 504-4422 ext. 234