CTV's ETALK Hits All-Time Ratings High With GRAMMY® Coverage

-- CTV makes it a double date as four back-to-back comedies crush competition --

TORONTO, Feb. 15 /CNW/ - And the trophy goes to.ETALK. With 833,000 viewers for ETALK's coverage from the 2011 Grammy Awards, last night's broadcast becomes the most-watched regular episode in ETALK's history.* Canada's most-watched entertainment newsmagazine nationally out-sang Global's full hour of Grammys coverage, including not only ENTERTAINMENT TONIGHT CANADA at 7:30 p.m. (539,000), but head-to-head at 7 p.m. against ENTERTAINMENT TONIGHT itself (763,000). ETALK takes home the awards both nationally with total viewers and in all key adult demos:

Program 2+      18-34   18-49   25-54  
ETALK vs. ET    +9%     +12%    +12%    +12%  
ETALK vs.
ET CANADA      
+55%    +84%    +88%    +99%  

Also on Monday, it was a Valentine's Day ratings crush as CTV's two-hour comedy block had another sweetheart night. At 9 p.m., TWO AND A HALF MEN won the night overall with 2.4 million viewers, 78% more viewers than THE CHICAGO CODE (Global/FOX, 1.35 million). CTV is now laughing even louder on Mondays with the addition of MAD LOVE at 8:30 p.m., debuting to a solid 1.45 million viewers last night, growing 28% out of time-slot lead-in MR. SUNSHINE (1.13 million). Meanwhile, MIKE & MOLLY delivered its second most-watched episode ever with 1.9 million viewers at 9:30 p.m. Also winning its timeslot last night was CTV's CASTLE with 1.75 million viewers against HAWAII FIVE-O (Global/CBS, 1.67 million) at 10 p.m.

To view the complete release, please click here:
http://www.ctvmedia.ca/ctv/releases/release.asp?id=13490&yyyy=2011

SOURCE CTV Inc.

For further information:

Allie Page, CTV Inc., 416.384.4596, allie.page@ctv.ca
Tonia Addison, CTV Inc., 416.384.2194, tonia.addison@ctv.ca

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