- Big-buzz new series gets advance three-day preview online, on tablets,
on mobile, and on VOD platforms, beginning Feb. 3 -
- Viewers can spread the buzz in advance of television premiere through
new social media campaign -
"One of the most … buzzed-about pilot episodes in television history." -
To tweet this release: http://bit.ly/xo6DAS
TORONTO, Jan. 24, 2012 /CNW/ - The buzz is building, the news is
spreading, and now CTV gives viewers a front row seat to the hottest
ticket in town. CTV announced today the curtain rises on an exclusive
advance digital screening of the first full episode of SMASH on Super Bowl weekend, beginning Friday, Feb. 3 at 6 a.m. ET until Sunday, Feb. 5 at 12 midnight PT. The advance digital screening will be heavily promoted during one of
the most strongly-viewed weekends of the broadcast year, allowing mass
sampling of SMASH on the eve of the series' television premiere. When the curtain comes
down on the advance screening, viewers can then enjoy SMASH's official opening night Monday, Feb. 6 at 10 p.m. ET/PT on CTV and Friday, Feb. 10 at 9 p.m. ET on Bravo!. To learn more about SMASH, click here.
**Media Note** Photography for SMASH is available online at BellMediaPR.ca. Watch a clip from the premiere episode here.
Viewers can jump the line to see the entire first episode of SMASH during the three-day window on the go, or from the comfort of their
home, in the following ways:
ONLINE: On the CTV Video Player at CTV.ca.
ON TABLETS: On the CTV iPad App and Bell Mobile TV App.
ON MOBILE: On CTV Mobile, currently available on smartphones,
superphones and tablets with Bell Mobile TV.
ON DEMAND: On Bell Fibe TV On Demand, Rogers on Demand, and Shaw On
ON SATELLITE: Available continuously through the free preview period to
Bell Satellite TV customers on Channel 805 (in HD) and Channel 305 (in
"CTV's first-ever advance digital screening of a new series is the
perfect vehicle to launch SMASH, the most anticipated mid-season program of 2012," said Phil King,
President, CTV Programming and Sports. "And to promote it, we've
scheduled it during one of the most-watched weekends of the year,
allowing us to sample this fantastic new series to as wide an audience
as possible, just before its television debut."
Throughout the online and on demand viewing opportunity, @CTV_Television invites viewers to cast their votes for their favourite SMASH Marilyn via Twitter. Viewers can show their support by retweeting @CTV_Television's #TeamIvy or #TeamKaren tweets from their own accounts for the chance
to win exclusive SMASH and CTV prize packs.
SMASH.CTV.ca is the online destination for all things SMASH. The site includes video interviews with the series stars, behind-the-scenes videos, episode
recaps and photos. New episodes of SMASH will also be available the day following their CTV television broadcast
on the CTV Video Player at CTV.ca, on the CTV iPad App, and on Bell Mobile TV featuring CTV Mobile.
Celebrating the beauty and heartbreak of Broadway during the creation of
a new musical about Marilyn Monroe, the new series from Emmy® and Academy Award®-winner Steven Spielberg (War Horse, ER), stars Emmy® Award-winner Debra Messing (WILL & GRACE) as acclaimed playwright
Julia, AMERICAN IDOL alumni Katharine McPhee as up-and-coming star
Karen, and Broadway sensation Megan Hilty as established actress Ivy,
who are both vying to bring Marilyn to life on stage.
SMASH is the brainchild of executive producer Steven Spielberg. David
Marshall Grant (BROTHERS AND SISTERS), Craig Zadan and Neil Meron
(Academy Award®-winning Chicago, Hairspray), and Darryl Frank and Justin Falvey (UNITED STATES OF TARA, THE
BORGIAS), also serve as executive producers. Original songs are written
by Tony® and Grammy Award®-winners Marc Shaiman and co-lyricist Scott Wittman, who serve as
executive producers as well. SMASH is distributed by NBC Universal Television.
SOCIAL MEDIA LINKS:
Katharine McPhee - @katharinemcphee
Debra Messing - @DebraLMessing
Megan Hilty - @meganhilty
Raza Jaffrey - @RazaJaffrey
Brian d'Arcy James - @briandarcyjames
CTV, Canada's Olympic Network, is also Canada's largest private broadcaster. Featuring a wide range
of quality news, sports, information, and entertainment programming,
CTV is Canada's most-watched television network and lead broadcaster of
the London 2012 Olympic Games. CTV is a division of Bell Media,
Canada's premier multimedia company with leading assets in television,
radio and digital. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE),
Canada's largest communications company. More information about CTV can
be found on the network's website at ctv.ca.
For further information:
Christy Sullivan, CTV and CTV Two, 416.384.3624 or firstname.lastname@example.org
Allie Page, CTV and CTV Two, 416.384.4596 or email@example.com
Carolyn Fell, Bell Media Digital, 416.384.2817 or firstname.lastname@example.org