CTV Launches First Class Marketing Initiatives For PAN AM

- Thousands visit PAN AM Screening Lounge cross-country shopping mall tour -
- CTV invites viewers to share their flight stories from the 50s and 60s -
- PAN AM stewardesses hit the streets of Calgary, Vancouver, Montreal and Toronto -
- PAN AM premieres Sunday, Sept. 25 on CTV -

To tweet this release: http://bit.ly/opjgBD

TORONTO, Sept. 14, 2011 /CNW/ - CTV clears the runway for PAN AM's Sept. 25 take off with a series of unique marketing initiatives that transports viewers to 1963 and the dawn of the Jet Age. From the hugely-successful PAN AM Screening Lounge to stewardesses on the street and a nation-wide contest, CTV positions the big buzz series to be the hottest ticket of the season. Starring Christina Ricci, Kelli Garner, Margot Robbie and Montreal-native Karine Vanasse, PAN AM airs Sundays at 10 p.m. ET, beginning Sept. 25 on CTV.

Flying wasn't always about long lines and arduous security checks - to help bring back some of those memories and to celebrate PAN AM's highly anticipated debut, CTV invites Canadians to look back at this era (the height of the Jet Age) and share their flight stories from the late 1950s and 60s. Pilot, flight attendant ("stewardesses," as they were called), flight crew or passenger, CTV wants to hear firsthand from Canadians - at home and abroad - about the excitement and anticipation of those early days when flying was a hot, fun-filled adventure. By submitting their stories, entrants will qualify to win a special retro PAN AM prize pack.

Starting now, interested Canadians, 18 years of age and older, are invited to submit their stories (max 300 words) to panamcontest@ctv.ca. These "jetsetters" are encouraged to include photos of past trips and memorabilia. A panel of judges will select the most interesting story, which will be posted on CTV.ca. The contest closes on Thurs. Sept. 22 at 11:59:59 p.m. ET. For more information and for full contest rules, please visit CTV.ca.

On Friday, Sept. 23, CTV is also set to position a team of PAN AM stewardesses in the Vancouver and Toronto airports, as well as street locations inVancouver, Calgary, Toronto and Montreal, just two days before take-off. Outfitted head-to-toe in PAN AM uniform, teams of 8 to 16 stewardesses will bring PAN AM cheer to the Canadians across these cities with pretzels, paper planes and tune-in details for their region.

**Media Note** Photography for PAN AM is available online at BellMediaPR.ca 

To view the complete release, please click here: http://www.bellmediapr.ca/ctv/releases/release.asp?id=14191&yyyy=2011

SOURCE CTV

For further information:

Tonia Addison, CTV, CTV Two, Bravo!, 416.384.2194 or tonia.addison@bellmedia.ca
Jim Quan, CTV, CTV Two, Bravo!, 416.384.5311 or jim.quan@bellmedia.ca


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