VANCOUVER, April 4 /CNW/ - Clients of Credential Financial's online brokerage, Credential Direct,
now have access to one of the most comprehensive Exchange-Traded Fund
(ETF) research offerings in Canada.
The new ETF research is provided by Morningstar Research Inc., a
Canadian subsidiary of Chicago-based Morningstar Inc., and fills a void
in the market, arming investors and advisors with the information they
need to make informed investment decisions.
"Credential Direct is among the first in Canada to offer this kind of
in-depth ETF research to online brokerage clients," said Credential's
President and CEO, Doce Tomic. "The new research provides clients with
unbiased information from one of the world's leading providers of
The Morningstar ETF reports include a fundamental review to help
investors tackle their investment decisions, along with information
about fees, portfolio composition, and the advantages and disadvantages
of a particular ETF. The research also includes an ETF Analyst's
Favourite list of top-rated ETFs by investment sector. John Gabriel, a
Morningstar Research strategist responsible for Canadian ETF research,
authors the analyst reports.
Last month, Investment Advisors of Credential's full-service brokerage,
Credential Securities, also gained access to Morningstar's ETF
"We are thrilled that Credential Direct is the first and only online
brokerage in Canada offering ETF-specific research reports by an
independent third party," said Tomic. "Likewise, our Credential
Securities advisors have a huge appetite for more research on ETFs. The
Morningstar research meets that demand and we believe both online
clients and full-service advisors will find the new research
Financial advisors are increasingly adopting ETFs for use in client
portfolios, but also have greater responsibility selecting and
monitoring ETFs compared to traditional mutual funds, where a fund
manager makes day-to-day decisions on investors' behalf. Morningstar
ETF research gives advisors a valuable resource to leverage the skills
of leading third-party experts to enhance the investment strategy that
best meets their clients' needs.
Morningstar Research's ETF coverage will include 100 U.S. and 50
Canadian ETFs, along with coverage of new ETF launches and timely
information about significant changes. This research broadens
Credential's extensive suite of research reports on Canadian and U.S.
equities and Canadian mutual funds.
ETFs allow investors to set up diversified portfolios at very low cost
to match the returns of specific sectors or an overall market. In the
last few years, there has been a proliferation of new ETFs in Canada
and the U.S. They have become increasingly popular with investors who
prefer solutions that give them better risk control, more
diversification, more transparency and low MERs.
About Credential Financial Inc.
Credential Financial is the national wealth management distribution
company of the Canadian credit union system and parent company of
Credential Securities, a full-service investment dealer, and Credential
Direct, one of Canada's leading online brokerages. Offering a full
suite of wealth management products, Credential is committed to
providing superior service to credit unions and their members.
SOURCE Credential Group
For further information:
Carolyn Lefebvre, Vice President, Marketing & Communications
Credential Financial Inc.