OTTAWA, May 15, 2014 /CNW/ - The Canadian Nurses Association (CNA) has
launched a national public awareness campaign to promote the role of
registered nurses (RNs) in Canada's health-care system and raise
awareness about the depth and complexity of the work they do.
According to a new national poll conducted for CNA, 63 per cent of
Canadians agree that RNs are adaptable health professionals who are at
the forefront of delivering complex care to patients. Yet, while nurses
are among the most trusted professionals in Canada, the results also
show that RN's contributions to addressing the emotional, spiritual and
psychological needs of patients are less well-recognized.
"The work of an RN is multifaceted," said CNA president Barb Mildon.
"While much of their work is visible, other components such as
assessing, prioritizing and decision-making may not be. Through this
campaign, we want people to see how RNs are deeply involved with the
complete health and well-being of their patients, clients and families
and that they are leaders, experts and partners in better health."
The powerful television and print advertisements feature four of the
core nursing care settings: acute, community, long-term and home care.
Practising Canadian RNs are depicted in real-life scenarios as they
address and balance the complete human needs of their patients —
physical, emotional and psychological. In one ad, an RN is
administering chemotherapy medication to a patient. The caption reads:
How do you give a patient chemo and a bit of hope too? Ask a registered
Campaign materials and details on the many ways RNs are leaders in
complex, comprehensive health care are available at http://www.cna-aiic.ca/en/events/askaregisterednurse.
CNA is the national professional voice of registered nurses in Canada. A
federation of 11 provincial and territorial nursing associations and
colleges representing 151,404 registered nurses, CNA advances the
practice and profession of nursing to improve health outcomes and
strengthen Canada's publicly funded, not-for-profit health system.
Image with caption: "The Canadian Nurses Association (CNA) has launched a national public awareness campaign to promote the role of registered nurses (RNs) in Canada's health-care system and raise awareness about the depth and complexity of the work they do. (CNW Group/Canadian Nurses Association)". Image available at: http://photos.newswire.ca/images/download/20140515_C8703_PHOTO_EN_40381.jpg
SOURCE: Canadian Nurses Association
For further information:
Kate Headley, External Communications Coordinator
Canadian Nurses Association
Telephone: 613-237-2159, ext. 561 Cell: 613-697-7507