WATERLOO REGION, ON, Feb. 9 /CNW/ - Daniel Pink, formerly chief
speechwriter for U.S. Vice-president Al Gore and currently author of
four provocative books about changing the work world, will be the
keynote speaker at Communitech's Titan Learning Series workshop
Wednesday, Feb. 16. Along with writing a monthly business column for
the UK's Sunday Telegraph, Pink's articles on business and technology
appear in publications such as The New York Times, Harvard Business
Review, and Wired where Pink is contributing editor.
"We're delighted to have someone with Daniel's global experience and
business acumen coming to Waterloo Region to share his latest thinking
and discuss why traditional motivational methods are not optimized for
today's enterprise," said Iain Klugman, president and CEO of
Communitech. "Daniel has shared his analysis of business trends on
networks like CNN, CNBC, ABC, National Public Radio (NPR) and more, and
now Waterloo Region can experience that insight."
Pink's latest New York Times bestseller titled "DRIVE: The Surprising
Truth About What Motivates Us" applies behavioural science to overturn
conventional wisdom about human motivation. With examples from
leading-edge companies and experiments conducted around the world,
Pink's keynote will outline ingredients of intrinsically-motivated
performers and how organizations can create the kind of environment
that fosters best results.
"His philosophy is that 'carrot and stick' motivators have been oversold
and high performance relates more to the desire for individuals to
direct their own lives, and learn and create new things that enable
them to do better themselves," said Klugman. "I'm confident that the
high-tech companies in Waterloo Region will come away from this
presentation with new ideas to help get the best out of their
Pink will be speaking at the Waterloo Inn Conference Hotel in Waterloo
on Wednesday, Feb. 16. Registration and breakfast begins at 8 a.m.
followed by the keynote at 9 a.m. Details can be found at:
Communitech's Titan Learning Series workshops, sponsored by
Communitech's Titans of Technology partners, tackle topics that
contribute to maximum business performance.
Communitech www.communitech.ca is the regional hub for the commercialization of innovation in Waterloo
Region, creating economic prosperity by removing barriers to the
creation and growth of tech companies.
SOURCE Communitech Ltd.
For further information:
Shelley Grandy, Sr. PR Advisor, Communitech, 905-866-2656 or firstname.lastname@example.org