COCKTAILS AND JUICY GOSSIP GO HAND-IN-HAND FOR "LADIES NIGHT IN"

Survey finds Canadian women enjoy getting together to indulge in
good food, cocktails and gossip about sex and relationships

TORONTO, April 28 /CNW/ - Significant others beware - any time your gal says she's getting-together with the girls for a "Ladies Night In" there's a good chance she will be gossiping about your sex life and relationship. This is according to a recent survey conducted by Ipsos Reid for Sauza® Tequila. The survey also found eight out of ten (83 per cent) Canadian women who attend "Ladies Night In" in the past year consider it to be an important ritual and 96 per cent say that it's an opportunity to indulge in food and cocktails.

It seems "Ladies Night In" creates the right tone for girls to speak their mind because when asked what a "Ladies Night In" party means, the majority of respondents (57 per cent) agreed that it's all about venting of personal issues such as a significant other, kids, work, and friendships gone wrong. Aside from talk, a girls-only get-together is also perceived as a chance to get together to relax and unwind after a long week at work (54 per cent agreed).

"Ladies Night In" Is Time to Spill the Beans and Talk
With all that relaxing, unwinding and indulgence in good food and alcoholic beverages, it's no wonder there are many loose lips at "Ladies Night In" parties. Gossip is the central focus of a girls-only evening - 71 per cent of women admit to gossiping about a number of subjects with sex and relationships topping the list (32 per cent) followed by their co-workers (13 per cent) and their significant other (12 per cent). Surprisingly, gossip about celebrities (8 per cent), neighbours (4 per cent) or in-laws (2 per cent) are not always predominant topics at a "Ladies Night In". Only about three in ten (29 per cent) women claim they do not gossip at all.

Aside from juicy gossip, laughter is also sought after during a "Ladies Night In". When it comes to the ideal fantasy celebrity guest, the quirky and hilarious actress, Tina Fey, is the number one choice (37 per cent) among a list of eight female celebrities - four in ten women prefer her to the always-up-for-a-good-time Cameron Diaz (22 per cent). Canadian actress, Rachel McAdams - the girl-next-door type - placed third at 12 per cent.

Hosting a "Ladies Night In" Made Easy
Throwing a successful girls-only get-together doesn't need to be complicated - it can be as simple as laying out a spread of easy-to-prepare finger foods and make-ahead drinks and cocktails.

Hostesses need to stock up on alcoholic beverages - a "dry" party isn't considered a success by many, as two out of three women (66 per cent) believe that alcoholic drinks and cocktails are needed for a successful party. Make-ahead drinks in pitchers, such as margaritas, allow a hostess to enjoy more time with her friends than in the kitchen.

Choosing a fun theme, such as "South of the Border Night" with Mexican-inspired food and margaritas can also help make for a memorable night - 50 per cent of Canadian women believe a theme is important for a successful "Ladies Night In".

Stock up on Sauza Tequila
Wowing guests with delicious margarita cocktails can make a "Ladies Night In" party go from a quiet get-together to a great time. It can also loosen tongues for more juicy gossip!

Tequila is currently one of the hottest spirits, enjoying the spotlight as the alcohol of choice for many bartenders. It lends itself well to drink recipes that can be made in advance- something that a hostess for a "Ladies Night In" can appreciate.

Sauza Tequila can be enjoyed straight or in drinks. Sauza® Silver tequila is great for blended drinks such as the Sauza®-Rita with Sauza tequila, limeade and light beer. A hot new twist on a traditional tequila shot ritual is the Sauza® Sin consisting of a shot of Sauza® Gold taken with cinnamon/sugar followed by an orange slice.

The Survey
Ipsos Reid conducted the survey, via its online I-Say panel, among 1,032 women who have had at least one ladies' night in during the past year. The survey was in field from March 1 to 4, 2011, and a probability sample of this size would yield a margin of error of +/-3.0 percentage points, 19 times out of 20.

About Sauza Tequila
Sauza is the #2 premium tequila in the world. Through its popularity and authenticity in its native Mexico, Sauza is one of the world's fastest-growing tequilas. Sauza Silver and Sauza Gold, Hornitos™ and Tres Generaciones® create a portfolio offering a variety of premium drinking experiences. For more information about Sauza Margaritas visit www.facebook.com/sauzamargaritas - by liking the page, ladies can post photos of their "Ladies Night In" and tag their friends.

About Beam Global Canada Inc.TM Beam Global Canada is building brands people want to talk about. Inspiring conversations in Canada and around the world, our brands include Canadian Club® Canadian Whisky, Jim Beam® Bourbon, Sauza® Tequila, Courvoisier® Cognac, Maker's Mark® Bourbon, Laphroaig® Islay Single Malt Scotch Whisky, Cruzan® Rum, Banff Ice® vodka, and Alberta Premium® Canadian Whisky. Distribution partnerships in Canada include: The Macallan® and Highland Park® Single Malt Scotches, The Famous Grouse, Brugal® Rum, Russian Standard® vodka and Bols® Liqueurs.

Beam Global Spirits & Wine Inc. is part of Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.


SOURCE BEAM Global Canada Inc.

For further information:

For more information or high-resolution jpeg images, please contact:

Margaret Antkowski / Christina Oreskovich
Praxis Public Relations
Margaret@praxispr.caChristina@praxispr.ca
Tel: 905-949-8255

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BEAM Global Canada Inc.

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