Coca-Cola Canada rolls rain barrel drop into Toronto in support of the Great Canadian Shoreline Cleanup

125 rain barrels donated to the Toronto and Region Conservation Authority (TRCA) to help promote local watershed protection

TORONTO, Sept. 23, 2011 /CNW/ - More than 80 employees from Coca-Cola Canada's Head Office will join community members today in cleaning up a section of the Don River in Ernest Thompson Seton Park in support of the Great Canadian Shoreline Cleanup. As part of the cleanup activities, Coca-Cola is donating 125 rain barrels to the Toronto and Region Conservation Authority in a new community partnership.

"Coast-to-coast, nearly 1,000 employees from 30 Coca-Cola Canada facilities will join community efforts to clean up Canada's shorelines," said Nicola Kettlitz, President, Coca-Cola Ltd. "We're engaged in initiatives like the Great Canadian Shoreline Cleanup to encourage employees and other community members to get involved. We can all do more working with others than we can on our own."

In addition to the Toronto donation, rain barrels are also being donated to four more local community groups across Canada in cleanup locations including Halifax, NS; Montreal, QC; Calgary, AB; and Richmond, BC. The rain barrels will be converted from the concentrate barrels Coca-Cola uses in the manufacturing of its beverages. Coca-Cola Canada's nation-wide Rain Barrel Drop continues the celebration of Coca-Cola Canada's 125th anniversary and its commitment to make a positive difference in communities.

"The Great Canadian Shoreline Cleanup is a national conservation initiative that aims to engage local citizens in keeping our shorelines healthy and clean," said Jill Dwyer, Manager, Great Canadian Shoreline Cleanup, Vancouver Aquarium. "We are thrilled that Coca-Cola Canada employees are actively organizing and participating in shoreline cleanups all across Canada, demonstrating their commitment to their local waterways."

"It is so amazing to see the Coca-Cola Canada team out in force today. The Great Canadian Shoreline Cleanup is a perfect example of how local action drives global change," said Christina Topp, Vice President, Marketing and Communications, WWF-Canada about the event. "We are proud and delighted that Coca-Cola Canada is partnering with us in this important national initiative that involves thousands of Canadians in affecting positive change."

"Our partnership with Coca-Cola Canada is an important initiative in helping to protect our watersheds," said Chris Rickett, Senior Project Manager, Toronto and Region Conservation Authority. "When you purchase a rain barrel, you help reduce polluted run-off, conserve water and save money on water bills. Through Coca-Cola Canada's donation of barrels, we can offer the community an opportunity to purchase rain barrels which will in turn help reduce the Greater Toronto Area's water use."

"Coca-Cola Canada's rain barrel donation will help Toronto residents make a personal contribution to the sustainable future of our city," said Toronto City Councillor John Parker who joined in the cleanup effort. "We applaud Coca-Cola Canada's efforts to give back to the communities in which it operates while also reducing waste."

Money raised through the sale of rain barrels to community groups will be re-invested into restoration and education activities in those communities. TRCA will unveil full program details to the general public in the near future.

"Water is the primary ingredient in our beverages and we recognize our responsibility to protect this resource and support local communities," said Mr. Kettlitz. "Converting our concentrate barrels into rainwater harvesting containers is an important step in our ongoing efforts towards water conservation."

Coca-Cola Canada invites all Canadians to join its employees and other members of their community across the nation to help preserve Canada's waterways and keep our shorelines beautiful and litter-free.  Individuals or community groups can get more information and get involved in the Great Canadian Shoreline Cleanup by visiting http://shorelinecleanup.ca

The Great Canadian Shoreline Cleanup is a grassroots conservation program that aims to promote understanding and education about shoreline conservation issues by engaging Canadians to rehabilitate shoreline areas through cleanups. This is a conservation initiative of WWF and the Vancouver Aquarium.  Last year, 47,000 people participated in the event across the country.

About Coca-Cola Canada
Coca-Cola Canada operates in all ten provinces, employing 6,300 people in more than 50 facilities, including seven production facilities, across Canada. We offer a wide variety of non-alcoholic brands; these beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks, coffees and ready-to-drink teas. We're proud to offer some of the most popular brands in Canada including Coca-Cola®, Diet Coke®, Coke Zero®, Sprite®, Fanta®, Nestea®, PowerAde®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd.

SOURCE Coca-Cola Canada

For further information:

Dave Moran
Director, Public Affairs & Communications
Coca-Cola Refreshments 
C: 416-424-6127
damoran@coca-cola.com

Meredith Adolph
Environics Communications
T: (416) 969-2667
madolph@environicspr.com

Teresa Pagnutti (on-site contact)
Environics Communications
T:( 416) 969-2721; C: (416) 230-0172
tpagnutti@environicspr.com 

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