Clean Chic: New Amenity Line Checks in at Fairmont

Luxury Hotel Company to Offer Exclusive Toiletries from Le Labo

TORONTO, Nov. 3, 2011 /CNW/ - With a collection of distinctive and non-cookie cutter hotels across the globe, why should in-room toiletries at Fairmont Hotels & Resorts be anything less than unique?  In partnership with New York perfumer Le Labo, guests checking in at Fairmont hotels this fall will find a new amenity line featuring Rose 31.  The alluring scent derives its name from a key note along with the number of ingredients - a hallmark of this boutique fragrance maker, which specializes in creative ingredients (blending) and environmental consciousness.

Edouard Roschi and Fabrice Penot founded Le Labo in 2006 after working as perfumers at luxury beauty brand Armani.  Since then they have traveled the world seeking incredible scents and inspiration for their distinctive products. Le Labo's Rose 31 scent offers an appealing aroma for in-room amenities, featuring a chorus of warm, spicy floral and woodsy notes.  Appropriate for both men and women, the Grasse Rose scent used in the fragrance is a subtler and less fruity alternative to the product's rose bloom counterparts. Cumin, olibanum, cedar, musk and a touch of amber are just a few of the components that complement the rose essence in the product to give it a disconcerting sense of mystery.

Le Labo Fragrances is a New York-based perfume house which has become known for its collection of hand-made perfumes and home scents available in a limited number of stores and labs around the world.  Le Labo composes with some of the world's most creative and talented perfumers and uses only the highest quality raw ingredients.

"With this partnership, we aim to share the art of fine perfumery with Fairmont guests and to transform every one of their stays into a unique and memorable sensorial experience." say the Le Labo Founders.  "We are convinced that Fairmont clients will remember their stay for all the good reasons plus one: a new and addictive Fairmont olfactive signature."

Shampoo, conditioner, body wash, body lotion and soap products packaged in 40gm and 60gm containers will be lightly fragranced with the Rose 31 scent and are exclusive to Fairmont Hotels & Resorts.  The scent, a Wallpaper magazine best perfume of the year and Le Labo's bestseller, will be available in products for sale at Fairmont Stores in Canada and the U.S., and, as of December, online at fairmontstore.com or 1-800-866-9566 from within North America.

Le Labo's concern for the health and wellness of both guests and the environment is a critical component of the company's ethos.  Bottles are made from 100 percent recycled water and soft drink bottles, and are themselves 100 percent recyclable.  If recycling is unavailable, the bottles also contain a bio-additive that degrades the bottle in a landfill in 2-3 years.  All formulas are 100 percent biodegradable as well, and do not contain potentially harmful parabens.  Le Labo products are petroleum free, cruelty free and sodium lauryl ether sulfate (SLES) free, using only natural and organic extracts.  Le Labo's environmental record is in tune with Fairmont's 20-year-old Green Partnership Program, the luxury brand's award-winning environmental program focused on minimizing the impact of hotel operations on the environment. For more information on Le Labo, visit them online at lelabofragrances.com or at one of their boutiques around the world.

ABOUT FAIRMONT HOTELS & RESORTS
Located in world-class destinations around the globe, Fairmont Hotels & Resorts is a celebrated collection of hotels that includes landmark locations like London's The Savoy, New York's The Plaza, and Shanghai's Fairmont Peace Hotel. With more than 60 hotels, Fairmont is known as much for its warm, engaging service and culturally rich experiences, as its classic hotels that imbue a sense of heritage, sophistication and social importance and are often considered destinations in their own right. A community and environmental leader, Fairmont is also regarded for its responsible tourism practices and award-winning Green Partnership program. Fairmont is owned by FRHI Holdings Limited, a leading global hotel company with over 100 hotels under the Fairmont, Raffles, and Swissôtel brands. The company also manages Fairmont and Raffles branded estates and luxury private residence club properties. For more information or reservations, please call 1-800-441-1414 or visit fairmont.com.

Become a fan of Fairmont. Join our online communities at everyonesanoriginal.com, twitter.com/fairmonthotels, and facebook.com/fairmonthotels. For career opportunities, visit facebook.com/fairmontcareers.

Image with caption: "Fairmont has teamed with New York perfumer Le Labo to offer guests a fresh new amenity lineup featuring an exclusive scent - Rose 31. (CNW Group/Fairmont Hotels & Resorts)". Image available at: http://photos.newswire.ca/images/download/20111103_C2321_PHOTO_EN_6127.jpg

SOURCE Fairmont Hotels

For further information:

Lori Holland       
Fairmont Hotels & Resorts     
212/715-7098       
lori.holland@fairmont.com     
          Mike Taylor
Fairmont Hotels & Resorts
416/874-2457
mike.taylor@fairmont.com

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