Enhancements will allow Aventura clients to earn more and fly faster,
with the added benefit of travel insurance
TORONTO, Oct. 1, 2013 /CNW/ - CIBC (CM: TSX) (CM: NYSE) today announced the exciting launch of our enhanced
Aventura Travel Rewards Program, which allows clients to redeem their
Aventura Points for travel on any airline, access every seat on the
plane, and pay for flight taxes and fees with their points.
In addition to the flexibility for clients to fly where they want, when
they want, the Aventura program offers a number of further enhancements
A special bonus of up to 30,000 Aventura Points to get clients started.
An enhanced Aventura Airline Rewards Chart, which will allow clients to
enjoy new flight redemption values starting January 1, 2014.
Short-haul flights will be available for as low as 10,000 Aventura
Points, and long-haul flights to destinations across North America will
be available starting at 25,000 Aventura Points.
The ability to earn more points, faster: Earn 1.5 Aventura Points on purchases at gas stations, grocery and
And, comprehensive insurance coverage: New trip cancellation insurance to protect clients from the unexpected
when they book travel, in addition to trip interruption and travel
medical insurance, including travel medical insurance for Canadians 65
Other highlights of the CIBC Aventura Travel Rewards Program include:
Every Seat, Any Airline: Get the flight you want, on the date you want.
No Cash Required: You can redeem your available Aventura Points for full airfare,
including taxes and fees.
Freedom & Flexibility: Use points on any airline or any kind of travel - no blackouts or
Points on All Purchases: Earn 1 Aventura Point for every $1 spent using your card.
"Our new CIBC Aventura lineup was developed based on extensive research
with Canadians on what they want in a travel rewards program," said
David Williamson, Senior Executive Vice-President and Group Head,
Retail and Business Banking, CIBC.
"Canadians told us they want to earn points quickly, with the
flexibility to use these points to fly where they want, when they want,
and even cover the taxes and fees for their flight. We're excited to be
delivering on their needs by adding our enhanced Aventura Travel
Rewards Program to our credit card lineup."
CIBC's Aventura Travel Rewards Program Built on Feedback from Rewards
With so many travel rewards options available from airlines and
financial institutions, Canadians have become savvy about the pros and
cons of the various programs in the market. Drawing on their input on
what they value most, the enhanced CIBC Aventura program was created.
"In building the CIBC Aventura Travel Rewards Program, we sat down with
clients and Canadians from across the country, listened to their
feedback about current travel rewards programs, and built the enhanced
Aventura program with their wish list in mind," said Mr. Williamson.
With today's launch, CIBC offers clients choice in the market for travel
rewards, giving clients the opportunity to choose the rewards program
that best meets their needs.
Marketing Campaign Launches Today
To support the Aventura card, CIBC also announced that it is launching a
national, multi-channel marketing campaign aimed at highlighting the
benefits of the enhanced Aventura Travel Rewards Program. The campaign,
themed "So good even penguins can fly", will feature print and
broadcast advertising, as well as exciting contests that will leverage
Canadians Can Apply Now
CIBC Aventura credit cards are available today. Complete details about
the CIBC Aventura credit card lineup can be found by visiting CIBC.com,
calling 1-800-465-CIBC, or visiting the nearest CIBC branch.
CIBC is a leading North American financial institution with nearly 11
million personal banking and business clients. CIBC offers a full range
of products and services through its comprehensive electronic banking
network, branches and offices across Canada, and has offices in the
United States and around the world. You can find other news releases
and information about CIBC in our Press Centre on our corporate website
For further information:
Kevin Dove, Head of External Communications, CIBC, 416-980-8835, Kevin.firstname.lastname@example.org