Chrysler Canada Sales Up 16 per cent for April 2011

  • 17 consecutive months of sales growth
  • Second strongest April sales since 2002
  • All-time sales records for Jeep Wrangler and Dodge Journey
  • Passenger Car sales up 45 per cent year-over-year
  • Jeep brand sales up 47 per cent
  • Three of the Top Ten best-selling vehicles in Canada for the month of April are the Dodge Caravan, Ram truck and Dodge Journey

WINDSOR, ON, May 3 /CNW/ - Chrysler Canada today announced the company's 17th consecutive month of sales growth, reporting total sales of 23,837 for the month of April 2011, compared with 20,630 in April 2010.  Total April sales represented a gain of 16 per cent over the same period one year ago.

"With car sales surging 45 per cent during the month, it was truly a balanced sales attack," said Reid Bigland, President & CEO of Chrysler Canada.  "At $1.40/litre for gas, Canadian consumers are rapidly discovering the fuel economy improvements we have made to our vehicles such as our 42 mpg compact Jeeps, the 44 mpg Chrysler 200 and 55 mpg Fiat 500 to name only a few." 

Sales Highlights

Celebrating its 70th anniversary this year, the Jeep brand saw a sales increase of 47 per cent in April 2011 compared to April 2010.  The iconic Jeep Wrangler set an all-time record in April with 1,901 sales, which represents an 86 per cent increase over the same period last year.  The all-new Jeep Grand Cherokee sales more than tripled year-over-year, with 1,060 units.  

Canada's best-selling crossover, the fuel-efficient Dodge Journey posted an all-time sales record with 3,507 units, representing a 75 per cent increase over April, 2010. Chrysler Canada continues to be the only manufacturer to have three of the top 10 best-selling vehicles in the country this month with Dodge Grand Caravan, Ram truck and Dodge Journey.

April was a solid month for passenger cars in Canada, posting double-digit percentage sales growth with 5,221 units.  The increase was led by the Chrysler 200 sedan with 805 cars, thus tripling the sales of its predecessor year over year.  Dodge Avenger recorded 866 sales, representing a jump of 72 per cent over the same period, one year ago.

The all-new perfectly-timed Fiat 500 is proving to be well-suited to the Canadian marketplace as evidenced by sales of 889 units for the month.        

"The 16 all-new or significantly refreshed models we introduced during 2010 continue to resonate very well with consumers," said Dave Buckingham, Vice-President of Sales, Chrysler Canada.  "2011 marked the second strongest April sales results since 2002."


 April Sales

April 2011

April 2010

% Change

 

Total Volume

23,837

20,630

16%

 

 

 

 

 

 

Model Highlights

April 2011

April 2010

% Change

 

Dodge Journey

3,507

2,001

75%

All-time record month

Jeep Wrangler

1,901

1,025

86%

All-time record month

Jeep Grand Cherokee

1,060

307

245%

 

 

 

 

 

 

 

 

 

 

 

 CYTD Sales

April 2011

April 2010

% Change

 

Total Volume

73,633

66,085

11%

 

 

 

 

 

 

Model Highlights

April 2011

April 2010

% Change

 

Dodge Grand Caravan

18,895

18,518

2%

#2 selling vehicle YTD

Ram Pick-up

18,163

16,029

13%

#3 selling vehicle YTD

Dodge Journey

11,123

7,026

58%

#1 selling crossover YTD

About Chrysler Canada

Founded as the Chrysler Corporation in 1925, Chrysler Canada Inc. is based in Windsor, Ontario, and celebrates its 86th anniversary in 2011. Chrysler Canada's product lineup features some of the world's most recognizable vehicles, including the Dodge Grand Caravan, Jeep® Wrangler, Chrysler 300 and Ram trucks.

Additional information and news from Chrysler is available at http://www.media.chrysler.com.  

SOURCE Chrysler Canada Inc.

For further information:

LouAnn Gosselin

519-973-2253 (office)

519-984-2600 (cell)

Louann.gosselin@chrysler.com

Profil de l'entreprise

Chrysler Canada Inc.

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