CHRIS NOTH THE FACE OF BIOTHERM HOMME IN NORTH AMERICA

New advertising campaign by renowned photographer Josh Olins

MONTREAL, May 31, 2011 /CNW Telbec/ - Biotherm Homme, the world's leading men's skin care brand, renews its collaboration with Chris Noth as a spokesperson for the Force Supreme product line in North America.

The new ad campaign, starring Chris Noth, came alive during a photo shoot in London under the expert eye of Josh Olins, an internationally renowned photographer.

The advertisement will be featured in magazines as of June 2011 and will focus on Force Supreme, a high-performance anti-aging skincare line.

"The past year has shown us that Chris Noth is the ideal Biotherm Homme ambassador" explains Bradley Smith, Marketing Director of Biotherm in North America. "Since Chris became the face of Force Supreme, the line has made a 5 point gain to reach 55% share of market of the prestige skincare market for men*. "Chris' casual, suave and elegant manner, as well as his popularity with both male & female public certainly contribute to that success."

About Chris Noth
Chris Noth is an accomplished graduate of the Yale School of Drama and is known for his work in film, television and theatre productions. He is currently playing on Broadway for the revival of That Championship Season.  According to critics, this is the Broadway play to see this spring.  He is also starring in the CBS series The Good Wife opposite Julianna Margulies. Chris Noth is represented by CAA, Sanders Armstrong Caserta and Ford Models.

About Biotherm Homme
Founded in France in 1985, Biotherm Homme is the pioneer and world-leading men's skin care brand in the selective market. For 25 years Biotherm Homme has broken barriers and eliminated taboos by helping men feel comfortable about taking care of their skin. Formulated from a base of Pure Thermal Plankton, the star ingredient at the heart of the brand's efficacy,  Biotherm Homme is sold in over seventy countries.

*Ceroy Canada, February 2011

SOURCE Biotherm

For further information:

Biotherm Canada Press Relations
Nadine Lajoie
514-287-4645
nlajoie@ca.loreal.com


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