CHOCOLATE MILK POWERS OWLS TO TOP SPOT

Summerside basketball teams receive $25,000 from Recharge with Milk

MONTREAL, April 19 /CNW/ - The Summerside Intermediate School Owls AA boys and girls basketball teams today were each presented with cheques for $12,500 from Dairy Farmers of Canada. The prizes were presented to them for placing in the final six of The Beast a demanding basketball skills competition that is the heart of the Recharge with Milk/Up Your Game Program. The $25,000 prize will be used by the school to purchase much needed gym equipment.

"Dairy Farmers of Canada is proud to offer the "Up your Game" program to young athletes because good nutrition and physical activity are both crucial to maintaining good health," said PEI Dairy Farmer Jeff Weeks, representing Dairy Farmers of Canada. "Dairy farming can be very physical and I can tell you first hand that chocolate milk is the ultimate recovery beverage on our farm and among dairy producers across Canada."

"Up your Game" is an innovative basketball training/education program from Dairy Farmers of Canada, custom-designed by basketball experts for boys and girls school teams throughout Nova Scotia, New Brunswick, Prince Edward Island and Ontario. The Beast is a test of endurance, speed, agility and skill which motivates players to perform exercises and drills in their school gymnasium. More information on the "Up Your Game" program can be found at www.upyourgame.ca or at www.maxtonjeu.ca

"The entire Summerside Intermediate School is very proud that both our boys and girls teams took top honours in the Up-Your Game competition," said Phys-Ed teacher Rob Connell. "The fact that we have been using chocolate milk as the sports beverage of choice with all our teams makes it even more special."

About Chocolate Milk
Chocolate milk has the same 16 essential nutrients as white milk, including all its calcium and vitamin D.  Its water, carbohydrate and protein combination make it an ideal post recovery beverage for rehydrating and refueling after an intense workout like "The Beast" or any physically demanding activity.   As part of a healthy diet, chocolate milk can help us meet Canada's Food Guide recommendations for Milk and Alternatives.  Getting enough servings of Milk and Alternatives every day is essential for many health benefits including strong bones and healthy teeth, and is especially important for children whose bodies are still growing.

About Dairy Farmers of Canada
Dairy Farmers of Canada (DFC) strives to create favourable conditions for the Canadian dairy industry, today and in the future. DFC works to maintain policies that foster the viability of Canadian dairy producers and to promote quality Canadian dairy products made from 100% Canadian milk as part of a healthy balanced diet.

SOURCE Dairy Farmers of Canada (DFC)

For further information:

Josh Terry
josht@trilliumpr.com
416-322-3030 ext 239

Profil de l'entreprise

Dairy Farmers of Canada (DFC)

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