Chobani, America's most loved yogurt, now in Canada

-Five Delicious Flavours Now Available in the GTA-

NORWICH, NY, Nov. 16, 2011 /CNW/ - Chobani, the number one selling yogurt brand in the United States, will be available starting this week in Canada. The launch will include five flavours of creamy Chobani—Black Cherry, Strawberry, Peach, Plain and Pomegranate—which will be sold at a variety of Loblaw banner stores in the Greater Toronto Area and Hamilton.

"We've had an outpouring of requests from Canadians to bring Chobani to Canada, and we listened," said Hamdi Ulukaya, CEO and Founder of Chobani. "It's been a long time coming, but we couldn't be more excited to announce our launch in the GTA - the first step to bringing Chobani to all of Canada."

Chobani was founded in 2005 by Hamdi Ulukaya, a native of Turkey, who believed everyone deserved access to high-quality yogurt. Expertly crafted by Master Yogurt Maker Mustafa Dogan, Chobani is made with only natural ingredients and offers many health benefits including: two times more protein than regular yogurt; five live and active cultures; three strains of probiotics; free of gluten and is a good source of calcium.

Loblaw Companies Limited will serve as the test market retail partner in the Greater Toronto Area for a one-year period. Chobani is available at 65 Loblaws, Fortinos, Superstore and valu-mart locations.

Chobani's expansion into Canada comes on the heels of their announcement to open a second production facility in Twin Falls, Idaho within the next year. Housed on 200 acres of agricultural and industrial land, Chobani plans to invest over $100 million to build a state-of-the-art, high capacity production facility. The brand's second domestic manufacturing plant will enable consumers' to more easily find their favourite Chobani products in stores as well as the brand's ability to work on new and exciting Chobani product innovations.

About Chobani
As America's number one selling yogurt, Chobani was founded on the belief that people have great taste; they just need great options. That is why Chobani produces only the highest quality, best tasting products made with only natural ingredients out of their South Edmeston, N.Y. production facility. As part of Chobani's Nothing But Good philosophy, the company's team is committed to supporting local farmers and gives a portion of their annual profits to charities worldwide through the Shepherd's Gift Foundation, the company's charitable arm. All Chobani products are gluten-free, Kosher certified, made with milk free of rBST and provide two times more protein than regular yogurt, five live and active cultures, and three strains of probiotics. Chobani retails for MSRP $1.79/170g and $8.59/907g. Chobani products are available at Loblaw stores throughout the Greater Toronto Area and Hamilton, Ontario. For more information, visit chobani.com.

SOURCE Chobani

For further information:

For more information or to arrange an interview, please contact: 

Nicki Briggs, Director of Communications for Chobani, 617-515-1564, nicki.briggs@chobani.com

Lauren Grant, High Road Communications on behalf of Chobani, 416-644-2237, lauren.grant@highroad.com

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