FilmAid Founder Caroline Baron, FilmAid President Iliane Ogilvie
Thompson and Long-time FilmAid Supporter Robert De Niro Celebrate
CANNES, France, May 16 /CNW/ - Chivas Regal, the world's original luxury
Scotch whisky and Official Partner of the Festival de Cannes, has
announced a new global brand partnership with the charity FilmAid
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The official launch celebration of the partnership took place in Chivas
House, on the Croisette in Cannes, on Friday 13th May and was attended
by FilmAid Founder Caroline Baron, FilmAid President Iliane Ogilvie
Thompson and long-time supporter of FilmAid and President of the Jury
of this year's Festival de Cannes, Robert De Niro.
The partnership will see Chivas Regal and FilmAid working together to
help, educate and inspire communities in need through the power of
film. An initial donation of USD100,000 was made by Chivas Regal to
support FilmAid projects across the world.
FilmAid International is a humanitarian organisation that harnesses the
power of film to educate and bring hope to refugees and other
communities in need around the globe.
To mark the launch, Chivas Regal commissioned Magnum Photos to create an
exhibition showcasing the work of FilmAid, a selection of which is on
display in Chivas House.
James Slack, Brand Director of Chivas Regal, says, "The work of FilmAid
is truly inspirational and we are delighted to support the amazing work
they do around the world.
"The partnership aligns well with values that Chivas Regal is passionate
about: brotherhood, generosity, integrity and a social awareness for
the world in which we live. The partnership with FilmAid reinforces our
commitment to film and cinema."
Liz Manne, Executive Director of FilmAid, says, "We at FilmAid
International are delighted by our new partnership with Chivas Regal.
Their dedication to cinema makes them the perfect partner for FilmAid,
which brings cinema to those most in need of the inspiration and
education that film can provide. We look forward to developing this
partnership with Chivas in the future."
Notes to Editors
Chivas Regal commissioned Magnum Photos photographer, Dominic Nahr, to
shoot on location at a FilmAid project in Kenya.
SOURCE Chivas Regal
For further information:
Jennie Norrish, Head of PR - Chivas Brothers, Tel: +44(0)208-250-1739 / Mobile: +44(0)7717-450-023 / email@example.com