Children's Aid Foundation Launching JJ Bear Sales at RONA to Fund Scholarships for Kids in Foster Care

ONTARIO, Nov. 24, 2011 /CNW/ - The Children's Aid Foundation is selling special teddy bears at RONA stores across Ontario to help youth in foster care get an education and find a career.

"Kids in foster care don't have the family support and financial help they need go to university or college. That's why we created the JJ Bear. Taking home this plush new friend with you this holiday season will help us give youth the support they need the most," said Len Gamache, president of the Children's Aid Foundation.

JJ Bear sales help Ontario youth in foster care through an established RONA scholarship fund that is managed the Children's Aid Foundation.

Working in partnership with Z103.5, The Jewel Network stations 88.5, 92, 98.5, & 107.7 and RONA, the Foundation will run its 4th annual JJ Bear Campaign from November 28th to December 11th. Select RONA stores will be offering the purchase of the official JJ Bear Teddy Bear for $10 and collecting $1 donations at all Ontario stores throughout the two week campaign period. People can also donate online at jjbear.ca.

"As a business leader in the community we felt that it was important for us to recognize and support the importance of post secondary education," commented Ben Leduc, Vice President-Retail, RONA, Ontario region. "The Children's Aid JJ Bear Campaign has been a great way to be able to do so.  By providing financial assistance to youth who otherwise might not be able to attend post secondary education, we are not only investing in their futures, but in ours as well - today's youth are inevitably going to be tomorrow's leaders," added Mr. Leduc.

Community members are encouraged to visit participating RONA store locations throughout the two week campaign to make their purchases and donations. People can also make a donation online at www.jjbear.ca.

About the Children's Aid Foundation
The Children's Aid Foundation is a national charity dedicated to improving the lives of vulnerable Canadian children and youth. Breaking the abuse/poverty cycle, preventing its repetition and providing at-risk youth with the tools to grow into adulthood and build their self-confidence are primary objectives of the Children's Aid Foundation. Please see www.cafdn.org for more information.

The need is great. Approximately 300,000 Canadian children and youth, or one out of every 25 kids, are in need of child welfare services; 76,000 of them are permanently removed from their homes, placed into foster care, or housed in a residential setting. The Children's Aid Foundation believes all children deserve to experience the joys of childhood and have the necessary support to reach their potential.

Since 1979, the Children's Aid Foundation has raised more than $100 million to assist over one million children and youth, helping them to heal after experiencing troubling and challenging situations and providing them with the tools and support they need to grow into the people they were meant to be.

About RONA
RONA is the largest Canadian distributor and retailer of hardware, home renovation and gardening products and operates a network of more than 950 corporate, franchise and affiliate stores of various sizes and formats. With close to 6,300 employees working under its family of banners within the Ontario region and more than 3.7 million square feet of retail space in Ontario, the RONA Ontario store network helps to generate over $6 billion in annual retail sales in Canada. Visit rona.ca.

SOURCE Children's Aid Foundation

For further information:

Danielle Dewar         Krysta McCallum
Community Events Officer        Regional Communications Specialist
Children's Aid Foundation        RONA - Ontario
ddewar@cafdn.org         krysta.mccallum@rona.ca
416-923-0924 ext 247         416.241.5129 ext. 215

 


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