Chevrolet Cruze Fuels 17 Percent Rise in GM March Retail Sales

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    DETROIT, April, 1, 2011 /CNW/ --

    --  First quarter retail sales surge 38 percent, total sales rise 26
        percent to 592,545 units
    --  March total sales up 11 percent; fleet sales penetration 27 percent
    --  March incentives decline sharply from February

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March capped a successful quarter for General Motors in the United States. Retail sales surged 38 percent for its four brands, driven by demand for Chevrolet's all-new Cruze compact sedan. In spite of a decline in incentives, dealers reported 206,621 total sales during March, an increase of 11 percent. This total included a 17 percent increase in retail sales, compared to March 2010.

March's retail sales increase was spurred by a 34-percent rise in passenger car retail sales, led by a 287 percent gain in retail sales of the Cruze over the car it replaced.

March deliveries to fleets declined 1 percent and represented 27 percent of the company's total sales - the ninth straight month that fleet sales comprised less than 30 percent of total sales.

For the first three months, total sales increased 26 percent to 592,545 units compared to a year earlier. As a result, each of GM's brands - Chevrolet, Buick, GMC and Cadillac - gained retail and total market share during the quarter.

"Our plan was to get out of the gates quickly in the first quarter and we succeeded," said Don Johnson, vice president, U.S. Sales Operations. "Consumers responded favorably to the value of our broad lineup of fuel-efficient cars, trucks and crossovers."

In the first quarter, fleet sales represented 24 percent of the company's total sales volume, compared to 30 percent in the first quarter of 2010.

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    GM's Newest Vehicles Continue to Drive Retail Gains - up 54 Percent in
March
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Combined retail sales for vehicles launched since June 2009 - Chevrolet Equinox, Silverado HD, Cruze and Volt; Buick LaCrosse and Regal; GMC Sierra HD and Terrain; and Cadillac SRX, CTS Wagon and CTS Coupe - increased 54 percent during March and were up 74 percent for the first three months of the year.

"March sales demonstrated our newest models continue to win over customers," Johnson said. "Vehicles like the Chevrolet Cruze and Equinox put us in great position to benefit from consumer's increasing desire for fuel-efficient vehicles."

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    Passenger Cars
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Total sales of GM passenger cars improved 15 percent during March, led by the sale of 18,018 Cruzes. Retail sales of GM passenger cars rose 34 percent for the month. The Cruze, Chevrolet Camaro Convertible and Buick Regal all have achieved record retail sales since being launched. For the quarter, retail sales of GM's passenger cars were up 49 percent, also led by the Cruze, up 203 percent.

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    Crossovers
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The Chevrolet, GMC and Cadillac brands each set March total and retail sales records for crossover sales during the month, driven by a 20 percent increase in combined retail sales by the Chevrolet Equinox and GMC Terrain. The two also set March records for retail sales. For the quarter, retail sales of GM's complete lineup of industry-leading crossovers were up 30 percent.

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    Pickups
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Total combined sales of Chevrolet Silverado and Avalanche, and GMC Sierra increased 11 percent in March, with retail sales also rising 11 percent versus a year ago. For the quarter, retail sales for GM's full-size pickups rose 38 percent, while total sales improved to 130,866 units - a 31-percent increase.

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    Incentives
    During March, purchase incentives declined on a per unit basis.

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"We've said all along that our plan for the year was to be at or near industry average on incentives as a percent of average transaction prices, as we were last year," Johnson said. "Our actions in March were consistent with that plan and we will continue to be prudent in our go-to-market approach."

Month-end dealer inventory in the United States stood at about 574,000 units, which is about 57,000 higher compared to February and about 149,000 higher than March 2010.

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    Brand Key Facts:
    --  Chevrolet: Chevrolet dealers delivered 148,197 total vehicles in
March,
        an 11-percent increase versus last year. Retail sales for Chevrolet
        were up 18 percent. Cruze retail sales were 287 percent higher than
the
        compact car it replaced. Silverado retail sales rose 10 percent, while
        Equinox retail sales increased 18 percent (read more).
    --  Buick: Buick reported 15,663 total sales, a 21-percent increase
        compared to March 2010. This includes a 24-percent rise in
        year-over-year retail sales, led by improving demand for the all-new
        Regal. This marks the 18th consecutive month of year-over-year sales
        gains for the brand (read more).
    --  GMC: GMC reported total sales of 30,597, an 11-percent increase
        compared to the same month last year. This marks the 18th consecutive
        month of year-over-year sales increases. Retail sales were 11 percent
        higher than last year, driven by continued strong retail demand for
the
        Terrain (up 26 percent) and Sierra (up 15 percent)  (read more).
    --  Cadillac: Cadillac reported total sales of 12,164 for March - 5
percent
        higher than last March, with retail sales increasing 14 percent.
        February was the 14th consecutive month of year-over-year total and
        retail sales gains. CTS retail sales continued to set the pace for the
        brand, rising 51 percent, driven by strong demand for the all-new CTS
        Coupe (read more).
    --  Fleet sales for GM's four brands were 56,465 for the month, a
1-percent
        decrease for the month, with sales to rental fleets down 11 percent
        during the same period. Sales to commercial customers rose 1 percent
        for the month, the 12th consecutive month of commercial fleet sales
        gains. Fleet accounted for 27 percent of GM total sales during the
        month.

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About General Motors - General Motors (NYSE: GM, TSX: GMM), one of the world's largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 202,000 people in every major region of the world and does business in more than 120 countries. GM and its strategic partners produce cars and trucks in 30 countries, and sell and service these vehicles through the following brands: Baojun, Buick, Cadillac, Chevrolet, GMC, Daewoo, Holden, Isuzu, Jiefang, Opel, Vauxhall, and Wuling. GM's largest national market is China, followed by the United States, Brazil, the United Kingdom, Germany, Canada, and Italy. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on the new General Motors can be found at www.gm.com.

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                                GM U.S. Deliveries for
                         March 2011 -  Divisional Brand Level
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    *S/D Curr: 27                                 March
    -------------                                 -----
    *S/D Prev: 26                    2011      2010  % Chg   %Chg
    -------------                    ----      ----  -----   ----
                                                              per
                                                     Volume    S/D
                                                     ------   ---
    Vehicle Total                 206,621   188,546     9.6    5.5
        Brand Total               206,621   185,406    11.4    7.3
        Other Brand Total               0     3,140   ***.*  ***.*
        -----------------             ---     -----   -----  -----
    >>

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    GM Vehicle Deliveries by
     Marketing Division
    ------------------------
                                     2011      2010    %Chg   %Chg
                                     ----      ----    ----   ----
                                                               per
                                                     Volume    S/D
                                                     ------    ---
    Buick Total                    15,663    12,954    20.9   16.4
    Cadillac Total                 12,164    11,639     4.5    0.6
    Chevrolet Total **            148,197   133,165    11.3    7.2
    GMC Total **                   30,597    27,648    10.7    6.6
        Brand Total               206,621   185,406    11.4    7.3
    HUMMER Total                        0       294   ***.*  ***.*
    Pontiac Total                       0       109   ***.*  ***.*
    Saab Total                          0         0   ***.*  ***.*
    Saturn Total                        0     2,737   ***.*  ***.*
        Other Brand Total               0     3,140   ***.*  ***.*
    GM Vehicle Total              206,621   188,546     9.6    5.5
    ----------------              -------   -------     ---    ---



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    <<
                                      (Calendar Year-to-
    *S/D Curr: 27                           Date)
    -------------                       ------------------
                                      January -  March
                                      ----------------
    *S/D Prev: 26                     2011      2010   %Chg
    -------------                     ----      ----   ----
                                                      Volume
                                                      ------
    Vehicle Total                  592,545   477,322    24.1
        Brand Total                592,545   469,353    26.2
        Other Brand Total                0     7,969   ***.*
        -----------------              ---     -----   -----
    >>

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    GM Vehicle Deliveries by
     Marketing Division
    ------------------------
                                      2011      2010    %Chg
                                      ----      ----    ----
                                                      Volume
                                                      ------
    Buick Total                     44,739    32,136    39.2
    Cadillac Total                  40,512    29,352    38.0
    Chevrolet Total **             416,505   338,458    23.1
    GMC Total **                    90,789    69,407    30.8
        Brand Total                592,545   469,353    26.2
    HUMMER Total                         0       855   ***.*
    Pontiac Total                        0       582   ***.*
    Saab Total                           0       608   ***.*
    Saturn Total                         0     5,924   ***.*
        Other Brand Total                0     7,969   ***.*
    GM Vehicle Total               592,545   477,322    24.1
    ----------------               -------   -------    ----
    >>

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    *  Twenty-seven selling days for the March period this year and
    twenty-six for last year.
    **Calendar Year 2010 includes GMC & Chevrolet dealer deliveries of
    commercial vehicles distributed by American Isuzu Motors, Inc.




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GM U.S. Deliveries for March 2011 by Model

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                                               March
                                               -----
                               2011      2010     % Chg      %Chg
                               ----      ----     -----      ----
                                                 Volume   per S/D
                                                 ------   -------
    Selling Days (S/D)           27        26
    ------------------          ---       ---
    Enclave                   4,899     4,519       8.4       4.4
    LaCrosse                  4,839     6,054     -20.1     -23.0
    Lucerne                   2,282     2,381      -4.2      -7.7
    Regal                     3,643         0     ***.*     ***.*
        Buick Total          15,663    12,954      20.9      16.4
        -----------          ------    ------      ----      ----
    CTS                       3,904     2,870      36.0      31.0
    DTS                       1,580     2,146     -26.4     -29.1
    Escalade                  1,201     1,269      -5.4      -8.9
    Escalade ESV                632       666      -5.1      -8.6
    Escalade EXT                149       159      -6.3      -9.8
    SRX                       4,221     4,090       3.2      -0.6
    STS                         475       400      18.8      14.4
    XLR                           2        39     -94.9     -95.1
        Cadillac Total       12,164    11,639       4.5       0.6
        --------------       ------    ------       ---       ---
    Avalanche                 1,655     1,619       2.2      -1.6
    Aveo                      2,715     3,979     -31.8     -34.3
    Camaro                    8,964     8,904       0.7      -3.1
    Chevy C/T Series              0         2     ***.*     ***.*
    Chevy W Series                0        44     ***.*     ***.*
    Cobalt                       83    10,316     -99.2     -99.2
    Colorado                  2,561     2,045      25.2      20.6
    Corvette                  1,163       955      21.8      17.3
    Cruze                    18,018         0     ***.*     ***.*
    Equinox                  14,949    12,805      16.7      12.4
    Express                   5,851     4,010      45.9      40.5
    HHR                       7,428     6,167      20.4      16.0
    Impala                   18,063    15,594      15.8      11.5
    Kodiak 4/5 Series             0       208     ***.*     ***.*
    Kodiak 6/7/8 Series           0        22     ***.*     ***.*
    Malibu                   15,551    17,750     -12.4     -15.6
    Silverado-C/K
     Pickup                  32,555    29,886       8.9       4.9
    Suburban (Chevy)          2,959     3,885     -23.8     -26.7
    Tahoe                     6,844     6,294       8.7       4.7
    TrailBlazer                   0        37     ***.*     ***.*
    Traverse                  8,230     8,633      -4.7      -8.2
    Uplander                      0        10     ***.*     ***.*
    Volt                        608         0     ***.*     ***.*
        Chevrolet Total     148,197   133,165      11.3       7.2
        ---------------     -------   -------      ----       ---
    Acadia                    6,418     6,824      -5.9      -9.4
    Canyon                      765       615      24.4      19.8
    Envoy                         0        11     ***.*     ***.*
    GMC C/T Series                0        14     ***.*     ***.*
    GMC W Series                  0        60     ***.*     ***.*
    Savana                    1,300     1,446     -10.1     -13.4
    Sierra                   11,622     9,935      17.0      12.6
    Terrain                   6,301     4,885      29.0      24.2
    Topkick 4/5 Series            0       144     ***.*     ***.*
    Topkick 6/7/8
     Series                       0        41     ***.*     ***.*
    Yukon                     2,671     2,063      29.5      24.7
    Yukon XL                  1,520     1,610      -5.6      -9.1
        GMC Total            30,597    27,648      10.7       6.6
        ---------            ------    ------      ----       ---
        Brand Total         206,621   185,406      11.4       7.3
        -----------         -------   -------      ----       ---
        HUMMER Total              0       294     ***.*     ***.*
        ------------            ---       ---     -----     -----
        Pontiac Total             0       109     ***.*     ***.*
        -------------           ---       ---     -----     -----
        Saab Total                0         0     ***.*     ***.*
        ----------              ---       ---     -----     -----
        Saturn Total              0     2,737     ***.*     ***.*
        ------------            ---     -----     -----     -----
        Other Brand Total         0     3,140     ***.*     ***.*
        -----------------       ---     -----     -----     -----
        GM Vehicle Total    206,621   188,546       9.6       5.5
        ----------------    -------   -------       ---       ---



    >>

    <<
                               (Calendar Year-to-Date)
                               -----------------------
                                  January -  March
                                  ----------------
                               2011      2010      %Chg
                               ----      ----      ----
                                                 Volume
                                                 ------
    Selling Days (S/D)
    ------------------
    Enclave                  14,445    12,372      16.8
    LaCrosse                 12,939    14,345      -9.8
    Lucerne                   7,672     5,419      41.6
    Regal                     9,683         0     ***.*
        Buick Total          44,739    32,136      39.2
        -----------          ------    ------      ----
    CTS                      14,299     8,125      76.0
    DTS                       4,457     3,375      32.1
    Escalade                  3,994     3,924       1.8
    Escalade ESV              1,980     1,614      22.7
    Escalade EXT                469       382      22.8
    SRX                      13,959    10,866      28.5
    STS                       1,353       965      40.2
    XLR                           1       101     -99.0
        Cadillac Total       40,512    29,352      38.0
        --------------       ------    ------      ----
    Avalanche                 4,466     4,020      11.1
    Aveo                      8,214     8,084       1.6
    Camaro                   19,972    20,757      -3.8
    Chevy C/T Series              0         3     ***.*
    Chevy W Series                0       111     ***.*
    Cobalt                      642    37,379     -98.3
    Colorado                  7,371     5,231      40.9
    Corvette                  2,839     2,433      16.7
    Cruze                    50,205         0     ***.*
    Equinox                  43,230    30,379      42.3
    Express                  15,145    10,671      41.9
    HHR                      21,213    16,277      30.3
    Impala                   49,541    38,273      29.4
    Kodiak 4/5 Series             0       501     ***.*
    Kodiak 6/7/8 Series           0        58     ***.*
    Malibu                   48,745    49,339      -1.2
    Silverado-C/K
     Pickup                  92,455    72,480      27.6
    Suburban (Chevy)          7,685     7,880      -2.5
    Tahoe                    17,193    14,175      21.3
    TrailBlazer                  11       125     -91.2
    Traverse                 26,368    20,239      30.3
    Uplander                      0        43     ***.*
    Volt                      1,210         0     ***.*
        Chevrolet Total     416,505   338,458      23.1
        ---------------     -------   -------      ----
    Acadia                   19,688    18,762       4.9
    Canyon                    2,224     1,825      21.9
    Envoy                         1        45     -97.8
    GMC C/T Series                0        43     ***.*
    GMC W Series                  0       165     ***.*
    Savana                    2,691     2,668       0.9
    Sierra                   33,945    23,502      44.4
    Terrain                  19,860    12,976      53.1
    Topkick 4/5 Series            0       459     ***.*
    Topkick 6/7/8
     Series                       0       121     ***.*
    Yukon                     7,564     4,827      56.7
    Yukon XL                  4,816     4,014      20.0
        GMC Total            90,789    69,407      30.8
        ---------            ------    ------      ----
        Brand Total         592,545   469,353      26.2
        -----------         -------   -------      ----
        HUMMER Total              0       855     ***.*
        ------------            ---       ---     -----
        Pontiac Total             0       582     ***.*
        -------------           ---       ---     -----
        Saab Total                0       608     ***.*
        ----------              ---       ---     -----
        Saturn Total              0     5,924     ***.*
        ------------            ---     -----     -----
        Other Brand Total         0     7,969     ***.*
        -----------------       ---     -----     -----
        GM Vehicle Total    592,545   477,322      24.1
        ----------------    -------   -------      ----






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SOURCE General Motors

For further information: Tom Henderson, tom.e.henderson@gm.com, +1-313-410-2704

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