Celebrity chef says savour the small this summer

Jason Parsons recommends quality over quantity when it comes to cool summer treats

TORONTO, June 23, 2011 /CNW/ - One of Canada's most celebrated chefs is reminding Canadians who love to treat themselves every now and then that it's always better to choose quality over quantity, and that good things come in small packages…small, delicious Häagen-Dazs packages.

Celebrated Chef Jason Parsons — Chef at Peller Estates Winery — says savouring bite-sized delights made with quality ingredients goes much further toward satisfying food indulgences than larger portions of lower-quality products.

"There's a popular misconception out there that eating rich, flavourful food is something to feel guilty about," says Parsons. "Food is meant to be enjoyed; it's all about ingredients and moderation. Instead of devouring a large tub of average ice cream, indulge in richer, flavour-intense bites of a brand like Häagen-Dazs, which is made with the best quality ingredients and comes pre-packaged in smaller portions."

Parsons adds that in his role as chef, he has found serving a seven-course meal with small portions is often better received than the standard three-course meal.

"I get to tantalize palates with so many more flavours, and every bite is savoured to the last morsel because patrons know there is a limited amount in each dish," he says.

The co-author of the popular 3 Chefs: The Kitchen Men cookbook also says simplicity is the key to making the most of every dish; that complementing the main attraction of the dish with subtle seasonings and side dishes helps enhance it, and doesn't take away from the distinctness of its flavour.

Parsons notes Häagen-Dazs is introducing three new varieties just in time for summer, including Half-the-Fat Lemon, Chocolate Peanut Butter and Caramel Crunch Miniatures.

Häagen-Dazs' Half-the-Fat Lemon is set to be a hit this summer with its unique combination of velvety sweet cream infused with lemon, sold in a 500ml tub.

Equally delicious is Chocolate Peanut Butter sold in a single serve cup. This chocolate ice cream with ribbons of peanut butter satisfies the sweet and savoury elements of every palate.

Meanwhile the Caramel Crunch Miniatures — at 190 calories per 55ml bar — are the perfect grab-n-go dessert.  Ice cream lovers can indulge in caramel ice cream dipped in a coating made with Häagen-Dazs milk chocolate, almonds and cone pieces.

Parsons says Häagen-Dazs' smaller portions of premium ice cream is a great way to enjoy summer.

About Häagen-Dazs
Crafted in 1960 by Reuben Mattus in his family's dairy, Häagen-Dazs is the original super premium ice cream.  True to tradition, Häagen-Dazs is committed to using the best ingredients in crafting the world's finest ice cream.  Häagen-Dazs products are available around the globe for ice cream lovers to enjoy.  For more information, please visit www.Haagen-Dazs.ca.

SOURCE Häagen-Dazs

For further information:

Daina Astwood-George
APEX Public Relations
(416) 924-4442 / ext. 235
dgeorge@apexpr.com

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