LONDON, ON, May 30, 2013 /CNW/ - Vehicle history reports play an
important role in the used car buying process, as do experiences such
as taking a test drive and even just sitting in the vehicle, a study by
CarProof Vehicle History Reports suggests.
Last year, CarProof, Canada's most trusted vehicle history report
provider, commissioned a study by BlueGuru Consulting, a market
research firm based in Toronto, to study the consumer experience
throughout the used car buying process. This research project revealed
a number of interesting insights into what consumers think and how they
feel when they are looking to buy a used car.
First and foremost, the study reveals that consumers value the
information found within a CarProof vehicle history report and it
influences where they shop. Sixty per cent of respondents say they
place more trust in a used car dealer or seller if they offer vehicle
history reports and the same number of people show a preference to
sellers that provide a vehicle history report. Vehicle history reports
also help car shoppers complete their purchase with peace of mind - 51
per cent of those surveyed say vehicle history reports help restore
their confidence in the used car buying process.
According to the research study, the best part about shopping for a used
car is getting behind the wheel. Eighty-one per cent of people say
taking the car for a test drive is exciting and something they
anticipate. Similarly, just sitting in the car and getting a feel for
the vehicle came in second as 71 per cent of people say this brings
about positive feelings and happiness.
On the other end of the spectrum, 60 per cent of car shoppers experience
negative emotions when it comes to negotiating a price with a dealer
and 51 per cent feel confused or helpless about setting a budget for
their purchase. Not surprisingly, respondents say they are least
excited about working through financing options - 66 per cent of people
say this step is confusing and they feel anxiety when thinking about
This used car buying research study reveals that consumers certainly
experience a range of emotions during the car shopping process. Car
sellers can help overcome any negative feelings by providing buyers
with as much information as possible throughout the buying transaction
and by always providing a CarProof vehicle history report.
About CarProof Vehicle History Reports
CarProof, a London, Ontario-based company founded in 2000, is the
leading provider of the most comprehensive used vehicle history report
available in Canada. CarProof's fully bilingual vehicle history reports
rely on accurate and live real-time data to provide consumers with a
complete history of their vehicle including accident information,
cross-Canada lien search information and full U.S. history. In addition
to being named one of Canada's 50 Best Managed Companies, CarProof was
recently honoured with Deloitte's 2012 Technology Fast 500™ Award. For
more information about CarProof, visit www.carproof.com.
Connect with CarProof on Facebook, Twitter and YouTube.
SOURCE: CarProof Vehicle History Reports
For further information:
Vice President of Marketing and Communications
CarProof Vehicle History Reports
1.866.835.8612 ext. 4142