TORONTO, Sept. 15, 2011 /CNW/ - Today, the Canadian Coalition for
Tomorrow's ICT Skills (CCICT) launched CareerMash, a spectrum of
outreach initiatives designed to challenge and change perceptions about
the technology-related careers that Canada's economy needs today and
tomorrow. Over a million people work in tech-related jobs, roughly
seven percent of the workforce, and it's growing. Businesses depend on
technology to compete in today's digital economy and they face growing
challenges finding the people with the right skills to innovate and
implement technology-based solutions. People know about traditional
tech jobs like programming. But few know that the growth is in jobs
with a "mashed-up" skill set that combines tech with business, media,
medical research, or anything you imagine.
CareerMash exists to take on a critical challenge. Not enough young
people, and particularly not enough girls, are choosing the
tech-related careers that meet the needs of today's employers. CCICT
and its members, some of Canada's largest banks, retailers,
manufacturers, IT, consulting and telecom firms, have come together in
partnership with the Federal, Ontario and Quebec governments, as well
as a number of leading industry organizations to change the perceptions
and career choices of young people.
The centerpiece of CareerMash is a new Web site - www.CareerMash.ca. that informs young people, and the adults in their lives, about these
inspiring tech-related career opportunities. Its multimedia profiles of
young tech leaders, innovators, builders and problem-solvers, combined
with inspiring learning pathways, daily news feeds, and much more, will
help students separate fact from fiction.
To engage students with CareerMash.ca, CCICT is launching an online
CareerMash Scavenger Hunt. Students can win one of three grand prizes
of $3,000 or one of 18 weekly cool tech prizes (tablets, cameras,
gaming consoles) by correctly answering questions about the site. The
contest runs from September 15 to October 28, 2011.
Not forgetting the personal touch, as part of CareerMash, volunteers
will give presentations to high school students across the GTA and
Kitchener-Waterloo as living examples of today's mashed tech careers.
CCICT member companies and post-secondary institutions will also open
their doors to students to demonstrate today's tech career mashups.
CareerMash reaches a crescendo on October 28 at Toronto's Roy Thomson
Hall. Over 2000 high schools students will visit interactive booths
hosted by a diverse array of companies, post-secondary programs and
industry associations showcasing tech-related career paths.
"Today's tech career mashups are far more interesting, fun, cool
creative, and social than many people think", says David Ticoll,
CCICT's Executive Director. "When we dispel the myth of boring
desk-bound tech jobs, more young people - including young women - will
opt for today's exciting tech-related opportunities. This will enable
Canada to be a leader in the 21st century knowledge economy."
Founded by Bell in 2007, CCICT is an industry-led coalition of
employers, universities and industry organizations dedicated to
bringing 21st century tech-related careers to the forefront. In
addition to CareerMash, CCICT has created a new undergraduate
university program, Business Technology Management (BTM), to prepare
young people for the leadership jobs of today and tomorrow. A dozen
top-tier universities across Canada have adopted BTM.
This project is funded in part by the Government of Canada's Sector
Council Program and made possible by the participation of ICTC,
Canada's Information and Communication Technologies Council. CCICT
receives funding from the Ontario Ministry of Economic Development and
Trade, Ontario Ministry of Training, Colleges and Universities, over 30
corporate members. CCICT is working in collaboration with its Québec
partner. TECHNOCompétences, creators of the soon to be launched www.macarrieretechno.com. For more
information about CCICT visit www.ccict.ca.
SOURCE Canadian Coalition for Tomorrow's ICT Skills
For further information:
| David Ticoll |
Executive Director, CCICT
| || Janet Sandor |
ICT Week Project Manager