Intelligent Urban Mobility for a Greener Vancouver
Vancouver selected as first Canadian city for the innovative car sharing
225 fuel-efficient, urban-friendly car2go smart fortwo vehicles ready
for use as of June 2011
Beginning today, Vancouver drivers can pre-register and help support a
local charitable cause
VANCOUVER, April 27 /CNW/ - car2go announced today that Vancouver,
British Columbia, is the first Canadian city selected to launch its
innovative mobility service. A newly created company, car2go Canada
Ltd., a subsidiary of Daimler North America Corporation, will also be
located in Vancouver.
Nicholas Cole, President and CEO of car2go Canada Ltd., and Vancouver
Mayor Gregor Robertson made the official announcement this morning to
the press as well as to business, political and civic leaders who also
took this opportunity to test drive the smart "car2go edition" vehicles
and learn about car2go's unique approach to car sharing.
First launched with great acclaim in Ulm, Germany, three years ago,
car2go was successfully rolled out a year later in North America in
Austin, Texas. To date, a total of more than 35,000 customers have
joined the car2go program in Ulm and Austin. There have been more than
600,000 fully automated rental transactions, averaging between 10 and
60 minutes. car2go was also recently introduced in Hamburg, Germany,
and becomes operational in Amsterdam in the Netherlands at the end of
2011. As a city whose mandate is to become the world's greenest city by
2020, Vancouver was a natural choice for the expansion of car2go in
"We're very excited that car2go will be making its Canadian debut in
Vancouver," said Vancouver Mayor Gregor Robertson. "Our goal is to
become the greenest city in the world by 2020, and providing cleaner
transportation options is a big part of that. We want to ensure that we
provide a full range of sustainable transportation options for our
citizens, and car2go's unique car-sharing model is a great fit for
A Different Way to Car Share
car2go uses a "free-floating" model of car sharing, where cars are
available throughout the city and can be accessed "on-demand" or
reserved up to 24 hours in advance. car2go members can use car2go
smartphone apps, the car2go website or a telephone hotline to find the
nearest vehicle within the 47-square-kilometre pickup and drop-off area
which consists of the following quadrant: the south border follows 41st Avenue to the north border which follows the Burrard Inlet. The east
border is Nanaimo Street and the west border is Alma Street.
Members can drive the car when and where they want, and then they can
simply leave it in any available "permit only" on-street parking spot
in downtown or residential neighbourhoods within the defined business
area, or in one of the specially marked car2go parking spaces. In
essence, every trip is a one-way rental, with no need to return to the
location where the driver picked up the vehicle.
car2go charges customers only for the actual use of the vehicle, with
rental periods as short as a per-minute basis. The rental prices in
Vancouver are $0.35 CAD per minute, $12.99 CAD per hour and $65.99 CAD
per day which includes fuel, parking, mileage, insurance, maintenance,
cleaning, GPS navigation and a 24/7 hotline customer support.
The smart "car2go edition" vehicles, developed in collaboration by
car2go and smart in Germany, are the world's first series-produced
automobiles designed and manufactured specifically for car sharing.
Every car2go vehicle is outfitted with a solar roof and innovative
telematics hardware, including an onboard computer with an easy-to-use
touch screen with radio and GPS controls. The smart "car2go edition"
vehicles for Vancouver are provided by Mercedes-Benz Canada and its
Vancouver Retail Group.
A network of 225 fuel-efficient, low-emission smart "car2go edition"
vehicles will be available to Vancouver car2go members as of June 2011.
Starting today until May 29, 2011, Vancouver residents can pre-register
for their car2go membership without having to pay the registration fee
(a $35 CAD value) at www.car2govancouver.com using Promo Code: VAN, or in person at the car2go office at 45 Water
Street in the Gastown area of downtown Vancouver.
car2go Test Run Successfully Completed
car2go conducted a trial assessment of its service in Vancouver from
June 2010 to March 2011 with select test users from well-known and
respected local organizations like Wavefront, the Vancouver Public
Library, the Vancouver Film School and Bard on the Beach. The
assessment was used to validate and refine business processes and
technical systems prior to the large-scale rollout. The strong support
for the car2go model throughout the pilot helped cement Vancouver as
the first Canadian city for this unique service.
"Vancouver is a dynamic, progressive city committed to smart urban
living and sustainable transit," said Nicholas Cole, President and CEO
of car2go Canada Ltd. "The Mayor and his staff, the City Council and
the participants in our trial assessment were central to our planning
process. We would not be here without the valuable insights and
guidance of these dedicated forward-thinkers. We're confident everyone
will find car2go an easy, cost-effective and environmentally
responsible way to get around Vancouver."
Join car2go, Support Canuck Place Children's Hospice
In addition to waiving registration fees for the next 30 days, car2go
will also donate two dollars from every annual membership fee to Canuck
Place Children's Hospice over the course of the next 12 months. Canuck
Place Children's Hospice provides specialized paediatric palliative
care for children living with a life-threatening illness and support
for their families throughout British Columbia.
"Canuck Place relies on the generosity of individuals, corporations and
various organizations to raise approximately 80 percent of its
operating costs," said Robyn Zylstra, Head of Community Partnerships
for Canuck Place. "With the support of car2go, Canuck Place can
continue to provide world-class paediatric palliative care to more than
400 children and their families."
"Canuck Place Children's Hospice is a recognized global leader in its
field and a living example of how Vancouverites work together to
support community needs. We applaud their accomplishments and are
honoured to give car2go members the opportunity to help Canuck Place
Children's Hospice," said Cole. "We look forward to being good
neighbours in this community for a long time to come."
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available
at http://photos.newswire.ca. Images are free to accredited members of the media/
SOURCE Mercedes-Benz Canada Inc.
For further information:
For media inquires, please contact:
Further information on car2go is available at www.car2go.com and www.media.daimler.com/ms/car2go/e.
More information on Vancouver's Green Capital strategy is available at vancouver.ca/greencapital.