TORONTO, Sept. 19, 2011 /CNW/ - Car Heaven is challenging Canadians to
consider the age of their cars and the effects they have on the
environment and their wallets. Summerhill Impact's national Car Heaven
program is Canada's only end-of-life vehicle program, dedicated to
rewarding and enabling car owners to get their 2003 and older,
polluting vehicles permanently off the road. When Canadians send their
old, higher polluting vehicles to Car Heaven and adopt a lower-impact
transportation mix into their daily lives, they can make a huge impact
by supporting a Canadian charity, reducing their impact on the
environment, saving money, and supporting local green businesses.
"Most people don't realize that 2003 model year and older vehicles can
produce up to 39 times more smog-forming pollutants than cars
manufactured today," said Fatima Crerar, Summerhill Impact. "That's why
we are encouraging Canadians to retire these cars early and permanently
remove them from our roads by offering Car Heaven: a rewarding, free
and convenient program to participate in."
The program benefits Canadians not just by protecting the environment;
it also supports charities across the country. Canadians who
participate will receive a suite of rewards that includes a charitable
tax receipt from their selected Car Heaven charity partner, an
alternative transportation incentive (where available), the guarantee
that their vehicle will be recycled in an environmentally responsible
manner, and a free tow (valued at up to $200).
Since its launch in 2000, Car Heaven and its program partners have
retired more than 123,500 vehicles, resulting in a reduction of almost
5,000 tonnes of smog-forming emissions and generating more than
$3,600,000 for its affiliated charities. Car Heaven is constantly
adding rewards and incentives for Canadian participants and encourages
all sustainable transportation providers - including transit
authorities, bike retailers, car-share providers, and vehicle
manufacturers and retailers - to join us in this initiative.
"Car Heaven is supporting green business growth in the Canadian economy
and dedicated to using only auto recyclers who comply with the
environmental process guidelines," said Steve Fletcher, Managing
Director of the Automotive Recyclers of Canada (ARC) "Environment
Canada and ARC developed the Canadian Automotive Recyclers'
Environmental Code that all recyclers participating in the program must
By sending vehicles to Car Heaven, Canadians will ensure their cars will
be recycled responsibly through the Canadian Automotive Recyclers'
Environmental Code, a process ensures that materials such as oil,
gasoline, refrigerants, mercury switches and tires are removed from
vehicles prior to scrappage. Recyclers that work with Car Heaven reuse
and recycle over 80% of vehicles and ensure the remaining materials are
responsibly disposed of. To learn more about the program visit www.carheaven.ca.
About Summerhill Impact
Summerhill Impact is a national not-for-profit environmental
organization that has designed and delivered many of Canada's most
successful public engagement programs. We strive to make better
environmental choices easy for consumers, allowing them to contribute
to a sustained, positive, and measurable impact on the environment.
Formed in 1997 as an "association of associations", the Automotive
Recyclers of Canada (ARC) is the national voice of the automotive
recycling industry, providing a forum for the channeling of information
and addressing Canada wide concerns.
SOURCE Summerhill Impact
For further information:
Nina Kalos, Optimum Public Relations, 416-306-6624, firstname.lastname@example.org