Will offer Quebeckers a full spectrum of credit cards to meet their
TORONTO, Sept. 27, 2011 /CNW/ - Research conducted by Capital One Canada
shows that in the past year only a quarter (26%) of Quebeckers have
taken the time to research different kinds of credit cards.
Furthermore, Quebeckers are unique in their credit card preferences
with almost half (43%) preferring cash back rewards compared to the
rest of Canada (28.5%) who prefer to redeem their rewards for travel.
Capital One is entering the Quebec market with a full spectrum of credit
cards, including the highly regarded Aspire Travel MasterCard. Building
on the extensive research that was carried out in advance of this
expansion, Capital One also recently launched the Aspire Cash
MasterCard, which offers 1% cash rewards on all net purchases and a 20%
anniversary bonus, all with no annual fee. Aspire Cash was developed
based on extensive research on what Quebeckers want in a credit card -
more cash rewards and easy redemption without a fee.
"Part of our strategy is to ensure we have products and marketing that
will resonate with the Quebec market," said Pascal Bricault, Head of
Quebec Marketing for Capital One Canada. "We're here to encourage
Quebeckers to look at their options when it comes to credit cards
because by taking the time to do their research, consumers could find a
card with better benefits, better interest rates and ultimately save
Today's announcement is part of Capital One Canada's plan to become a
major player in Quebec's credit card marketplace. This supports Capital
One's national expansion efforts, which include strategic partnerships
with Delta Air Lines, Intercontinental Hotels Group and the Hudson's
"Our launch into Quebec is a key step in our vision to deliver high
value and innovative credit cards to all Canadians," said John McNain,
Vice-President, Strategy and Marketing for Capital One Canada. "Our
entry into this market reinforces our position as a truly national
lender, and we look forward to introducing our brand and our products
to Quebec consumers."
As part of this expansion, Capital One products will also be available
for the first time to residents of the North West Territories, the
Yukon and Nunavut. For more information about Capital One Canada,
including product information, please visit www.capitalone.ca.
About Capital One
With offices in Toronto and Montreal, Capital One has offered Canadian
consumers a range of competitive MasterCard credit cards since 1996,
when the company first introduced the Platinum MasterCard in
Canada. Capital One Canada is a division of Capital One Bank, a
subsidiary of Capital One Financial Corporation of McLean, Virginia
SOURCE Capital One Services, Inc.
For further information:
Laurel Ostfield 416-549-2753