Clara Hughes leads the national conversation to end the stigma around
78,520,284 calls, texts and retweets by Canadians in every region
At 5¢ each, Bell is donating a total of $3,926,014.20 more to mental
MONTREAL, Feb. 9, 2012 /CNW Telbec/ - On February 8 millions of
Canadians from coast to coast to coast joined national spokesperson
Clara Hughes on Bell Let's Talk Day in an unprecedented national
conversation to end the stigma of mental illness.
Canadians responded with 78,520,284 texts, long-distance calls and
retweets - a 19% increase over the first Bell Let's Talk Day in 2011.
With Bell donating 5 cents for each text, long-distance call and
retweet, Bell Let's Talk Day 2012 results in a Bell donation of
$3,926,014.20 to Canadian mental health programs.
"Thank you Canada! By talking so openly about mental illness and its
impact, you're letting family, friends, neighbours and colleagues who
struggle with mental illness know they can talk about it and seek the
help they may need," said Ms. Hughes, Canada's six-time Olympic
medalist. "I've heard encouraging stories of hope and opportunity from
so many people throughout the Bell Let's Talk Day campaign. Together,
we've taken the conversation about mental health to a new level - it's
a conversation that's not just changing lives, it's saving lives."
Bell Let's Talk Day invites all Canadians to help end the stigma around
mental illness by talking openly about mental health issues. The reason
that most people who suffer from mental illness do not seek help,
stigma is the greatest challenge to moving Canadian mental health
"Canadians talked about mental health like never before on Bell Let's
Talk Day - your more than 78 million calls, texts and tweets mean Bell
Let's Talk will donate $3,926,014.20 more to mental health in Canada,"
said George Cope, President and CEO of Bell and BCE. "On behalf of
Clara and the national Bell team, our sincere thanks to all of you and
to all our partners for your unprecedented support in the fight against
the stigma of mental illness."
Bell Let's Talk Day 2012 was supported by a major national promotion and
education campaign, with generous assistance from a range of Canadian
media, sports and communications companies including Astral Media, Bell
Media / CTV, CBC / SRC, Canadian Olympic Committee, Globe and Mail,
Maple Leaf Sports and Entertainment, Montréal Canadiens, National
Hockey League, National Post / Postmedia Network, Ottawa Senators,
Rogers Communications, and Vancouver Whitecaps FC.
"Recent research by Harris/Decima survey shows that 60 per cent of
Canadians have been seeing, hearing and talking more about mental
health issues. More than 70 per cent believe this is already having a
positive impact on how mental health is perceived, while helping to
decrease misconceptions associated with mental health," said Mary
Deacon, Chair of the Bell Let's Talk mental health initiative. "Bell
Let's Talk and the many other wonderful efforts across the country to
grow the conversation about mental health are clearly having a positive
Since the launch of the 2012 Bell Let's Talk Day campaign on January16,
the momentum built with tens of thousands of Canadians joining the
conversation by visiting Bell.ca/LetsTalk or facebook.com/BellCanada, uploading their smiles next to Clara's, and following and retweeting
the campaign on Twitter @Bell_LetsTalk.
During the lead up to this year's Bell Let's Talk Day, Bell announced
two new mental health partnerships. On February 1, Bell made a $2
million gift to the Douglas Mental Health University Institute in
Montréal to establish the Douglas-Bell Canada Brain Bank. And on the
eve of Bell Let's Talk Day in Kingston, the company announced a $1
million donation to Queen's University to establish the Bell Mental
Health and Anti-stigma Research Chair, the first Chair of its kind in
The Douglas and Queen's join the University of British Columbia, the
Centre for Addiction and Mental Health (CAMH), the Royal Ottawa
Hospital, Hôpital Louis-H. Lafontaine, and other mental health
organizations nationwide in the Bell Let's Talk initiative. In January,
Bell also announced the Bell Let's Talk Community Fund for 2012, a
$1-million annual fund that supports grassroots mental health
organizations in every region in Canada.
About Bell Let's Talk
The Bell Let's Talk mental health initiative is a five-year, $50-million
charitable program based on four action pillars: Anti-stigma, care and
access, research, and workplace best practices. To learn more about
Bell Let's Talk, please visit Bell.ca/LetsTalk.
Bell is honoured to be named the recipient of the 2012 Freeman
Philanthropic Services Award for Outstanding Corporation for the Bell
Let's Talk mental health initiative. The prestigious international
award by the Association of Fundraising Professionals (AFP) will be
presented in March in Vancouver.
Bell is Canada's largest communications company, providing consumers and
business with solutions to all their communications needs: Bell
Mobility wireless, high-speed Bell Internet, Bell Satellite TV and Bell
Fibe TV, Bell Home Phone local and long distance, and Bell Business
Markets IP-broadband and information and communications technology
(ICT) services. Bell Media is Canada's premier multimedia company with
leading assets in television, radio and digital media, including CTV,
Canada's #1 television network, and the country's most-watched
specialty channels. Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For Bell products and
services, please visit Bell.ca. For BCE corporate information, please visit BCE.ca.
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