New TV commercial from Sun Life highlights freedom with
guaranteed retirement cheque for life
TORONTO, Sept. 26, 2011 /CNW/ - Sun Life Financial launches its fall ad
campaign today with a national TV commercial highlighting how Money for Life™ retirement solutions can bring financial security to Canadians.
"A number of surveys over the past few years emphasize that Canadians
are concerned about planning for their retirement years," says Kevin
Dougherty, President, Sun Life Financial Canada. "With Money for Life, they'll have a guaranteed source of income to help them meet their
financial needs after they retire."
Results from Sun Life's 2011 Canadian Unretirement Index™ show that more
than two-thirds (68 per cent) of Canadians want some retirement income
guaranteed. As well, the number of Canadians slated to reach age 65 is
projected to increase by 5.6 million between 2005 and 20361, and increasingly, they're living long past the traditional retirement
Statistics Canada reports that in 2005 - 20072:
the average man who has reached age 65 could expect to live an
additional 18.1 years
a 65-year-old woman could expect to live an additional 21.3 years.
This new demographic paints a retirement picture much different from a
few decades ago, when a person retiring at age 65 may have planned for
a much shorter retirement. Today, Canadians who are nearing retirement
or have already retired need to make sure their savings last for 20
years or more. Money for Life answers these concerns with the promise of a cheque every month for
life, no matter how financial markets perform.
Airing on major TV networks across the country, the English and French
language commercials show that talking to an advisor and planning for
guaranteed income can help Canadians achieve the financial security to
enjoy their retirement years.
Want to know more about financial plans and saving for retirement? Check
these quick video tips:
In addition to watching advisor tips and the new TV commercials,
Canadians will see billboards in many cities. Sun Life also offers
About Sun Life Financial
Sun Life Financial is a leading international financial services
organization providing a diverse range of protection and wealth
accumulation products and services to individuals and corporate
customers. Chartered in 1865, Sun Life Financial and its partners today
have operations in key markets worldwide, including Canada, the United
States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan,
Indonesia, India, China and Bermuda. As of June 30, 2011, the Sun Life
Financial group of companies had total assets under management of $474
billion. For more information please visit www.sunlife.com.
Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and
Philippine (PSE) stock exchanges under the ticker symbol SLF.
Note to Editors: All figures in Canadian dollars.
1A Portrait of Seniors in Canada, Statistics Canada, 2006
2Life expectancy at birth and at age 65 by sex and by geography,
Statistics Canada, 2010
SOURCE Sun Life Financial Inc.
For further information:
Media Relations Contact:
Media & Public Relations
Sun Life Financial Canada
519-888-3900 ext. 4041