Visa launches new website during Fraud Prevention Month to help protect
and educate consumers and merchants
TORONTO, Feb. 23 /CNW/ - Visa, a leading global payments technology
company, today released a new survey that reveals that Canadians are
conscientious about protecting their payment cards. The survey showed
that very few Canadians who use debit or credit cards are engaging in
risky behaviour, such as sharing their PIN (14 per cent), sending
credit card information by email (11 per cent), or sharing information
during a phone call that they did not initiate (5 per cent).
Visa is celebrating Fraud Prevention Month with a new website, www.visasecuritysense.ca, that provides cardholders and small businesses with helpful
information and tips on how to protect payment card account
information, avoid payment card scams and learn how to resolve
unauthorized use of their cards.
"Canadians are becoming quite savvy with their payment cards and it's
paying off - credit card fraud rates are at historic lows," said Gord
Jamieson, Head of Payment System Risk, Visa Canada.
Even though Canadians are protecting themselves better and fraud rates
are low, respondents still have very different ideas about where it is
safe to use their payment cards. While almost all Canadians believe it
is safe to use a payment card in a retail outlet (94 per cent),
confidence levels are significantly lower for card-not-present
transactions: online (63 per cent), by mail (52 per cent) and by phone
(49 per cent). When asked why they haven't shopped online, 38 per cent
of respondents that were non-online shoppers cited security concerns as
the main reason.
Visa's approach to fraud prevention is based on the belief that the only
effective way to fight fraud is to employ multiple layers of security.
While Visa continually develops new technologies and solutions to help
combat fraud, including Chip and PIN, Zero Liability and Verified by
Visa, informed and alert consumers are the frontline of defense against
payment card fraud and data breaches.
It's important for cardholders to understand how many layers of
protection are built into their cards, so they can feel safe using
their Visa card in stores, online, over the phone and by mail," added
In addition to launching www.visasecuritysense.ca during Fraud Prevention Month, Visa Canada is sponsoring and
participating in the Competition Bureau's Fraud Prevention Forum
"Preventing Fraud in a Digital Age' in Ottawa on March 7-8, 2011. Visa
Canada will also be hosting a Merchant Education Forum on March 9, 2011
About the Survey
These are some of the findings of an Ipsos Reid poll conducted between
February 7 and 9, 2011, on behalf of Visa Canada. For this survey, a
sample of 1,419 adults from Ipsos' Canadian online panel was
interviewed online as part a regular online omnibus poll. Weighting was
then employed to balance demographics and ensure that the sample's
composition reflects that of the adult population according to Census
data and to provide results intended to approximate the sample
universe. A survey with an unweighted probability sample of this size
and a 100% response rate would have an estimated margin of error of
+/-2.6 percentage points, 19 times out of 20, of what the results would
have been had the entire population of adults in Canada been polled.
All sample surveys and polls may be subject to other sources of error,
including, but not limited to coverage error, and measurement error.
Visa is a global payments technology company that connects consumers,
businesses, financial institutions and governments in more than 200
countries and territories to fast, secure and reliable digital
currency. Underpinning digital currency is one of the world's most
advanced processing networks—VisaNet—that is capable of handling more
than 20,000 transaction messages a second, with fraud protection for
consumers and guaranteed payment for merchants. Visa is not a bank and
does not issue cards, extend credit or set rates and fees for
consumers. Visa's innovations, however, enable its financial
institution customers to offer consumers more choices: pay now with
debit, ahead of time with prepaid or later with credit products. For
more information, visit www.corporate.visa.com.
SOURCE VISA Canada Corporation
For further information:
Carla Hindman, Visa Canada, 416-860-8869, email@example.com
Dan Madge, Fleishman-Hillard, 416-645-8188, firstname.lastname@example.org