Canadians are hoping to unwrap technology products this holiday season

Survey finds top desired gifts include tablets and laptops

TORONTO, Nov. 7, 2011 /CNW/ - Looking to give that perfect holiday gift? A new nationwide study has found that 60 per cent of Canadians say they would like to receive a technology gift this season, with tablets topping their list as the most wanted present (16 per cent) followed by laptops (10 per cent). Other tech gifts desired include digital cameras (6 per cent) and e-Readers (5%). 

The study, conducted by Vision Critical on behalf of Staples Canada, also highlighted that at this point, more people are hoping to receive tech gifts than are planning to give them. Given challenging economic times, it's not surprising: shoppers will be looking for value like never before.

"We know electronics are at the top of the wish list for Canadians," said Rick Atkinson, vice president of marketing for Staples Canada. "Our stores across the country have a wide range of tablets, e-Readers, cameras, laptops, games and movies for every imaginable need at a wide range of prices, all covered by our everyday low price-match guarantee."

If customers find the same product anywhere else for less, Staples guarantees they will match the price, taking the stress out of holiday spending. As well, Staples stores are committed to ensuring that shoppers have access to skilled Easy Technicians, available onsite to answer questions, find the ideal gift for even the hardest-to-shop-for people, and help with computer setup at home or in-store.

"We realize consumers are sometimes overwhelmed during the holiday season, especially with their technology," said Atkinson. "We want to help by going beyond great products and prices by offering something extra that will make their holiday shopping experience more enjoyable, relaxing and easy."

Whether it's tablets, laptops, digital cameras, e-Readers, or something bigger, customers can look forward to finding top-of-the-line electronics at Staples this holiday season. Staples stores carry all the leading brands, making it easy to shop and easy to save this holiday season. There is something for everyone—from fun and funky USB keys that make perfect stocking stuffers to the latest in software and hardware, all so easy to use.

Among the holiday survey's other key findings:

  • 68 per cent of Canadian consumers purchased at least one electronic device in the past year;
  • 23 per cent bought laptops, compared with only 13 per cent who chose desktop computers and 6 per cent who picked up tablets;
  • 52 per cent of Canadian consumers have not upgraded their computers within the last three years, meaning that the majority have not yet taken full advantage of the newest technology;
  • Canadians are not currently using technology to its full capacity:
    • While  77 per cent use computers for email, only 53 per cent say they pay bills online
    • 33 per cent manage photos and multimedia
    • 29 per cent shop on the Internet
    • Even fewer watch online movies (18 per cent) and TV (13 per cent)

"These findings show that there is a real need not only to upgrade existing technology, but also to get up to speed with what it can do," says Atkinson. "The holiday season is the perfect time for Canadians to plug in."

Canadians can shop in-store at any of the 330 conveniently located Staples stores in Canada or online at www.staples.ca.

About Staples Canada
Staples, Canada's largest office products company is committed to providing Canadians with a wide choice of office services and products. Serving all types of business—from the small home office to large enterprise—Staples makes it easy for customers to operate their offices efficiently and affordably by offering an extensive selection of office supplies, technology, electronics and office furniture as well as business services, including computer repair and maintenance, and copy and print services. Operating as Bureau en GrosMC in the province of Quebec and Staples® Canada in all other provinces, the company employs over 15,000 associates at 320+ stores and at their head office in Richmond Hill, Ontario. Ranked as one of Canada's top five Canadian companies in Marketing Magazine's Marketing/Leger 2010 Corporate Reputation Survey, Staples/Bureau en Gros is dedicated to offering customers the highest level of service, whether they choose to shop in-store, by catalogue or online. Staples Canada/Bureau en Gros is also invested in a number of corporate giving programs that actively support environmental, educational and entrepreneurial initiatives in Canadian communities from coast to coast. Visit www.staples.ca for more information, and follow us on Facebook at www.Facebook.com/StaplesCanada and on Twitter at www.Twitter.com/StaplesCanada

SOURCE Staples Canada

For further information:

Carmela Antolino
Argyle Communications
416-968-7311 x 248
CAntolino@argylecommunications.com

Profil de l'entreprise

Staples Canada

Renseignements sur cet organisme


FORFAITS PERSONNALISÉS

Jetez un coup d’œil sur nos forfaits personnalisés ou créez le vôtre selon vos besoins de communication particuliers.

Commencez dès aujourd'hui .

ADHÉSION À CNW

Remplissez un formulaire d'adhésion à CNW ou communiquez avec nous au 1-877-269-7890.

RENSEIGNEZ-VOUS SUR LES SERVICES DE CNW

Demandez plus d'informations sur les produits et services de CNW ou communiquez avec nous au 1‑877-269-7890.