National survey provides insight into the value of female friendships
MasterCard Canada celebrates iconic movie with "Thelma & Louise: The 20th Anniversary Homecoming"
TORONTO, May 31, 2011 /CNW/ - When it comes to personality, a majority
of Canadian women (65%) say they are more like Thelma than Louise,
according to results from a national survey commissioned by MasterCard
Canada in celebration of the 20th anniversary of the Thelma & Louise movie.
Iconic characters from a movie that celebrates the strength and depth of
women's friendships, Thelma is the laid-back and relaxed personality
compared to Louise's dominant one.
The MasterCard survey was done in support of "Thelma & Louise: The 20th Anniversary Homecoming" on June 7 at Roy Thomson Hall to benefit
Women's College Hospital Foundation.
Nothing like a good old-fashioned gab fest
Social media wasn't around for Thelma and Louise in 1991, and the
majority of Canadian women (81%) still prefer to keep in touch with
their best friends through a simple phone call.
E-mail was second (55%) followed by text message (32%) and instant
messaging (25%). The least popular method of keeping in touch? Letters
"Canadian women lead busy lives, but they still take the time to call
their best friends - to make that human connection," says Lilian
Tomovich, Head of Marketing, MasterCard Canada. "As the saying goes:
time is money, but taking the time to catch up with your best
Solid as a…
…rock. Eighty-four per cent of Canadian women described their best
friend as "a rock - she helps me through the good times and bad."
Three-quarters of women (75%) say their best friends have stood by them
through bad decisions.
What is friendship without comfort and growth?
We all get the blues, but 90 per cent of Canadian women say their best
friends make them feel better when they're down, while 80 per cent said
their best friend makes them a better person.
Women are willing to give up a long list of treats and indulgences,
including chocolate (43%), a day at the spa (41%) - even a day off work
(42%) and time with their partners/spouses (32%) - so they can spend
some time with their BFFs. "Canadian women place great value on their
friendships," continues Tomovich. "Things that are normally important:
time off work, time with partners - all take a backseat when it comes
to our best friends. What better way to help Women's College Hospital
Foundation than by celebrating women's friendship and honouring the
Unlike Thelma and Louise's famous adventure - which included crossing
state lines and breaking the law - Canadian women believe their best
friends to be law-abiding citizens. Only one in five (20%) say their
best friend has - or will - break the law for them.
About Thelma & Louise
Released in 1991, Thelma & Louise became not only a critical and
commercial success, but also a symbol of women's rights and
aspirations. The film follows the road-trip adventure of Thelma, a
meek, passive woman and Louise, a strong-willed and organized woman by
comparison. Throughout the movie, the two women embrace their new-found
freedom and discover their true selves.
Thelma & Louise was nominated for six Academy Award nominations and won
for Best Original Screen Play. Starring Susan Sarandon and Geena Davis,
the film also marked a turning point in the career of then unknown Brad
About the survey
The survey was conducted by Research House from April 19 - April 25,
2011, via a national online survey of adult Canadian women aged 18+.
About The Thelma & Louise 20th Anniversary Homecoming
Presented by MasterCard Canada on June 7, 2011 at Toronto's Roy Thomson
Hall, in support of Women's College Hospital Foundation, the evening
will kick off with reflections by Sarandon and Davis, followed by an
on-stage interview. In addition, there will be clips from the film and
from the films they starred in after Thelma & Louise, as well as video memories and behind-the-scenes interviews from the
people who brought the film to life and acted in it.
Tickets range in price from $60 to $155 and can be purchased by calling
the Roy Thomson Hall Box Office at 4l6 872-4255, or online at www.roythomsonhall.com.
About MasterCard Worldwide
As a leading global payments company, MasterCard Worldwide prides itself
on being at the heart of commerce, helping to make life easier and more
efficient for everyone, everywhere. MasterCard serves as a franchisor,
processor and advisor to the payments industry, and makes commerce
happen by providing a critical economic link among financial
institutions, governments, businesses, merchants, and cardholders
worldwide. In 2010, $2.7 trillion in gross dollar volume was generated
on its products by consumers around the world. Powered by the
MasterCard Worldwide Network - the fastest payment processing network
in the world - MasterCard processes over 23 billion transactions each
year and has the capacity to handle 160 million transactions per hour,
with an average network response time of 130 milliseconds and with
99.99 percent reliability. MasterCard advances global commerce through
its family of brands, including MasterCard®, Maestro®, and Cirrus®; its
suite of core products such as credit, debit, and prepaid; and its
innovative platforms and functionalities, such as MasterCard PayPass™ and MasterCard inControl®. MasterCard serves consumers, governments,
and businesses in more than 210 countries and territories. For more
information, please visit us at www.mastercard.com. Follow us on Twitter: @mastercardnews.
SOURCE MasterCard Canada
For further information:
Amanda Santino, Environics Communications, 416-969-2756, email@example.com
Olivia Yu, Environics Communications, 416-969-2718, firstname.lastname@example.org