Canadian Tire renews its participation in Pêche en herbe, a
province-wide program designed to teach kids the basics of angling
MONTREAL, June 9, 2011 /CNW Telbec/ - Canadian Tire Corporation
announced today its renewed partnership with the Quebec Wildlife
Foundation. For the thirteenth year, Canadian Tire is helping bring to
life Pêche en herbe, a unique program aimed at encouraging kids to discover the joys of angling. The
company is providing fishing rods which are going to be used in the
different training activities taking place throughout the year. The
2011 campaign will enable some 15,700 kids to learn that fishing is
about more than just catching fish.
Several Pêche en herbe training sessions will be organized this summer in collaboration with
various not-for-profit community organizations across Quebec. These
sessions are geared toward kids aged between 9 and 12 and teach them
everything from angling basics to fish anatomy as well as the
sensitivities of the ecosystem.
With the hope of generating a lifelong appreciation of the sport,
participating kids will receive a complementary rod from Canadian Tire,
hooks and lures as well as a fishing permit valid until the age of 18.
"The memories created from fishing last a lifetime and cultivate a
deeper appreciation for our natural environment", stated Patrick
Campeau, professional fisherman and Canadian Tire spokesperson for
Pêche en herbe. "Families wanting to learn more can also participate in
La Fête de la pêche, an event held over the June 10-12 weekend that allows everyone to
sample fishing - even without a permit - on Quebec's waterways. It's a
fun and affordable activity for Quebec families looking to spend
quality time with their loved ones."
Sport fishing is a popular activity with over 800,000 fishing permit
holders in Quebec and an industry that generates about 10,000 jobs and
one billion dollar for the economy each year.
"We're happy to have played a role in introducing more than 160,000 kids
to the joys of fishing. What we value most about Pêche en herbe is the importance the program places on teaching respect for nature and
water safety — values we share at Canadian Tire," said Sean Stokes,
AVP, Sports and Recreation at Canadian Tire.
Canadian Tire Corporation, Limited (TSX: CTC.a) (TSX: CTC), is one of Canada's most shopped general
retailers. It operates more than 1,200 retail stores and gas stations
from coast to coast and offers Canadians goods and services that help
them meet their day-to-day needs. Our core retail operations -
automotive, home, workplace, play, and clothes - are strengthened by
Canadian Tire Financial Services, which has offered such goods and
services as credit cards, in-store financing, product guarantees, and
insurance. Nearly 57,000 people work for Canadian Tire, which was
founded in 1922 and remains one of the most recognised and respected
brands in Canada.
SOURCE CANADIAN TIRE CORPORATION, LIMITED
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