To view the Social Media Release, click here: http://smr.newswire.ca/en/postrank/canadian-technology-analyzes-the-social-media-impact
WATERLOO, ON, April 8 /CNW/ - The explosive use of social media in
conjunction with this year's Canadian federal election campaign and
coverage is unlike any before it. PostRank Inc., a one-of-a-kind provider of social media data and analysis, has been
monitoring and measuring how people on over 20 social networks interact
with content about the major political parties. Using preciseURL-based
monitoring techniques, PostRank is revealing, through a series of
weekly blog posts, theability of the parties' messages to elicit tweets, comments, social
bookmarks and other events by the social electorate.
"We're all about social data at PostRank. When the election was
announced, we couldn't resist the opportunity to take a closer look at
how the social web was responding to online content producedby and
aboutpolitical parties, their platforms and their leaders," said Carol
Leaman, CEO of PostRank, "We've discovered fascinating information that
tells an interesting story about this election that you won't hear from
Recent data from comScore revealed that Canadians spend more time online that any other nation.
Clearly, what is happening online during this election is of major
interest to the political parties as well as the media covering the
election. These groups and the electorate want to know how the use of
social media is changing election campaigns and whether or not its
influence is real. Using precise monitoring and analysis techniques, we
can begin to get unbiased answers to some of those questions.
Focusing on online content - the articles and stories containing party
messages about their platforms and leaders - PostRank has pulled
together a host of data.These metrics include the number of articles referencing party platform
messages, the performance of these articles on the social web in terms
of their ability to generate interaction and engagement, viral lift,
and the reach of all this content across the social web. Each blog post we publish over the course of the election campaignwill highlight these
and other unique facets of data.
Social media will continue to figure prominently in this, the 41st
Canadian federal election. PostRank data speaks volumes about the effectiveness of the parties' messages at
engaging people on social networks and hubs.
PostRank monitors, collects and analyzes social engagement events with
online content in real-time across the web. PostRank gathers where and
when online content generates comments, bookmarks, tweets, and other
forms of interaction from a host of social hubs. Online publishers and
people interested in their content use PostRank data services and
analytics to gauge the influence and authority of the stories, site and
content creators by measuring their reach with social audiences. For
more information visit www.postrank.com.
/NOTE TO EDITORS: Media Assets accompanying this story are available as
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available
at http://photos.newswire.ca. Images are free to accredited members of
SOURCE PostRank Inc.
For further information:
Jason Santo - Marketing Manager