Focus shifts to London 2012 as Olympic Partners meet to network and
discuss new activation ideas
To tweet this release: http://bit.ly/mB2Y99
TORONTO, May 5 /CNW/ - Today marks the second Canadian Olympic Committee
Partner Workshop, a bi-annual event that regroups the Canadian Olympic
Partners to maximize their program activations, provide opportunities
to network and build connections with fellow Partners, share best
practices and offer key COC updates and information on upcoming Games.
The event is hosted at the Gardiner Museum in downtown Toronto.
"This workshop presents a great opportunity for us to connect with our
partners and understand their strategies, priorities and objectives
moving forward," said Christopher Overholt, COC Chief Operating and
Marketing Officer. "Their support is incredibly important, now more
than ever, and proactively aligning ourselves will only benefit the
Canadian Olympic Team."
Among the keynote speakers are Overholt, Caroline Assalian, COC Executive Managing Director of Sport & NSF Relations, Alyson Walker, COC Executive Director of Marketing Partnerships, Dennis Kim, COC Executive Director, Brand Marketing, Gord Hendren, President at Charlton Strategic Research Inc. and Bill Cooper, Twentyten Group Senior Partner. They are joined by two renowned guest
speakers in the field of Marketing and Social Media throughout the
one-day session. Lesa Ukman, Founder and Chairman of sponsorship agency
IEG will share best practices in sponsorship activation, while social
media expert Scott Blackburn, Founder and CEO of social media marketing
agency Thuzi will share insights regarding leveraging social networks
to activate your brands - with a particular focus on Facebook.
Nine Olympic athletes will also be in attendance to witness first-hand
the tremendous support from the many partners, they include: Nicole
Forester (Athletic - High Jump), Tabia Charles (Athletic - Long Jump),
Anson Henry (Athletic - 4x100m), Karen Cockburn (Gymnastic -
Trampoline), Jason Burnett (Gymnastic - Trampoline), Rosie MacLennan
(Gymnastic - Trampoline), Ohenewa Akuffo (Wrestling), Martine Dugrenier
(Wrestling) and Tonya Verbeek (Wrestling).
About the Canadian Olympic Committee
The Canadian Olympic Committee is a national, private, not-for-profit
organization committed to sport excellence. It is responsible for all
aspects of Canada's involvement in the Olympic Movement, including
Canada's participation in the Olympic, Youth Olympic and Pan American
Games and a wide variety of programs that promote the Olympic Movement
in Canada through cultural and educational means. For news and
information, visit the COC website at www.olympic.ca and find the team on both Facebook (Canadian Olympic Team) and Twitter
For further information:
Isabelle Hodge, Manager, Media Relations, Canadian Olympic Committee
Tel.: (416) 324-4122, Email: firstname.lastname@example.org