Canadian Olympic Concert Kicks off Festivities in Moncton

Heroes Tour Finishes at Host City of Olympic Hall of Fame Gala

MONCTON, NB, April 14 /CNW/ - The final leg of the extraordinary Canadian Olympic & Paralympic Heroes Tour presented by Atlantic Lottery unfolds today in Moncton with a concert event for thousands of middle school students that kicks off the 2011 Canadian Olympic Hall of Fame festivities that run here through the weekend. As well, Canadian Olympic Committee President Marcel Aubut will deliver a keynote address on behalf of all Canadian athletes to business leaders in New Brunswick.

In a move to engage the youth community in Moncton the COC will, in cooperation with local school officials, stage an Olympic-themed concert for more than 4,000 local middle school students at the Moncton Coliseum. It features a performance by the Juno Award-winning Arkells, who also played four shows at the Vancouver 2010 Olympic Winter Games.

Featuring the Heroes Tour athletes delivering motivational speeches to the young crowd, the concert is designed to promote the Olympic Movement and rekindle the same Olympic passion felt just over a year ago across the nation. Through moving stories and messages of perseverance, goal setting and determination, students will be inspired to achieve their personal best while encouraging participation in life-long sport and physical activity.

"Experiences like this are as important to me as my Olympic events, as I have the chance to motivate young Canadians to dream big and reach great levels that are within their grasp," said Tania Vicent, a four-time Olympic medallist in short track speed skating and Heroes Tour athlete. "Every young student can make a difference and be a leader, and it is a true privilege to spread that message via the Heroes Tour."

COC President Marcel Aubut will deliver the keynote address to a luncheon meeting of the Greater Moncton Chamber of Commerce and Downtown Moncton Centre-Ville. In acknowledging the city's leadership in hosting major sport events, which is important for all of Canada, he will speak of sport's unique and sizable opportunities in the business sector. In full support of Canadian athletes, Aubut will encourage participants to support Olympians and Olympic hopefuls whose own challenges and anxieties - as well as pride and satisfaction - are not unlike those in the business sector.

About the Canadian Olympic & Paralympic Heroes Tour presented by Atlantic Lottery

The Tour features Olympic medallists Denny Morrison (speed skating), Adam Kreek (rowing), Tania Vicent (short track speed skating), Kaillie Humphries (bobsleigh), Heather Moyse (bobsleigh), David Bissett (bobsleigh) and Chris Le Bihan (bobsleigh) and Paralympic medallists Greg Westlake (sledge hockey) and David Eng (wheelchair basketball). For four days, the athletes are touring the Atlantic Provinces, spreading Olympic spirit, inspiring personal excellence and celebrating not only national and local heroes, but the everyday hero within us.

In Halifax, St. John's, Charlottetown, Summerside and Moncton, the Tour connects Olympians and Paralympians with students, community leaders, children in hospitals, members of the Canadian Forces and fans of the Canadian Olympic Team alike. It acts as a lead-in to the 2011 Canadian Olympic Hall of Fame Gala Dinner & Induction Ceremony presented by Procter & Gamble on April 16 in Moncton.

About the Canadian Olympic Committee

The Canadian Olympic Committee is a national, private, not-for-profit organization committed to sport excellence. It is responsible for all aspects of Canada's involvement in the Olympic Movement, including Canada's participation in the Olympic, Youth Olympic and Pan American Games and a wide variety of programs that promote the Olympic Movement in Canada through cultural and educational means. For news and information, visit the COC website at www.olympic.ca and find the team on both Facebook (Canadian Olympic Team) and Twitter (@CDNOlympicTeam).

SOURCE COC

For further information:

Isabelle Hodge, Manager, Media Relations, Canadian Olympic Committee
Tel.: (416) 324-4122, Cell: (289) 388-6419, Email: ihodge@olympic.ca

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