CANADIAN-MADE SMARTPHONE APP BRINGS FLIRTING INTO DIGITAL AGE

Flurt app hits the market for Android and iPhone users

WINNIPEG, May 25, 2011 /CNW/ - Canadians have a new way to flirt with the launch of a smartphone application called Flurt. As location-based applications surge in popularity and people view their digital presence as an extension of their "real" selves, Flurt helps avoid the awkwardness of a traditional pickup line by sending an anonymous flirt instead.

"Flurt is the digital version of passing notes during class or approaching someone at a bar," said co-developer Varun Mehra, a 25-year-old computer science graduate from the University of Manitoba. "While social media focuses on keeping you connected to the people you know, Flurt helps you make that first introduction. It provides a whole new approach to the way we interact and flirt with those around us."

Once Android and iPhone users download the Flurt app, they can send anonymous flurts to anyone in their current location and see all flurts sent by others within 150 metres. As Flurt is a public application, anyone can be flirted with whether they have the app or not. However, to view or respond to a flurt, the mobile app needs to be installed.

"Flirting is universal and we've all been in situations where we want to compliment or flirt with someone," said Jeff Friesen, 23, Flurt app developer. "It's now possible to do that anonymously and reduce the risk of being embarrassed or rejected."

Technology aside, one constant remains - whether on a bus, at a park or walking down the street, it can't hurt to Flurt. ;)

About Flurt
The Flurt mobile application can be downloaded for free through the iTunes App Store or Android Market. No registration or sign-up is required. Flurt is a creation of Tipping Canoe Ltd., a Winnipeg-based technology incubator. www.flurt.me

SOURCE Tipping Canoe Canada

For further information:

Contact: Rock Trembath
Tipping Canoe
(204) 292-5579
r.trembath@tippingcanoe.com

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