OTTAWA, Feb. 18 /CNW/ - Today, Health Canada released a set of new
picture health warnings for cigarette and little cigar packages. The
new labels include 16 warnings that will cover 75 per cent of the
package front and back, eight additional messages to be printed inside
the package (or on an insert), and four toxic emission messages for the
On December 30, 2010, Minister of Health Leona Aglukkaq announced the
federal government's plans for new warnings, and released four of 16
picture-based messages. One of the warnings featured an image of the
late Barb Tarbox, who died of lung cancer. The remaining warning images
have now been released, including a second warning featuring Barb
"Health Minister Aglukkaq deserves strong praise for moving forward on
this major public health initiative," says Rob Cunningham, Senior
Policy Analyst, Canadian Cancer Society. "In introducing the new set of
larger, enhanced warnings, the government is demonstrating world
"A picture says a thousand words," adds Cunningham. "These picture
warnings will help tell the truth about tobacco products, and
contribute to reductions in both smoking and cancer."
The enhanced package warning system for cigarettes and little cigars
A set of 16 new package health warnings, with an increase in warning
size from 50 per cent to 75 per cent of the package, front and back.
The use of testimonials, notably warnings featuring images of the late
Barb Tarbox before she died of lung cancer, as well as Leroy Kehler who
speaks through a hole in his throat following cancer of the larynx
The addition of a toll-free quit line number and a web address to the
warning messages. International data show that calls to quit lines
increase substantially when a toll-free number is added prominently to
For the first time, warnings about certain health effects, e.g. bladder
cancer and vision loss, are included.
A set of eight new full-colour messages appearing inside the package.
An improved set of toxic emission messages that will appear in rotation
on the side of the package, to replace the existing message.
Today's release by Health Canada coincides with the publication in Canada Gazette, Part I of draft amendments to the Tobacco Products Information Regulations. The Society looks forward to participating in the public consultations
that will occur as part of the regulatory process.
Tobacco products are the leading preventable cause of disease and death
in Canada, killing 37,000 Canadians annually. Tobacco products are
responsible for about 30 per cent of cancer deaths and for 85 per cent
of lung cancers.
View the new picture warnings:
The Canadian Cancer Society fights cancer by doing everything we can to
prevent cancer, save lives and support people living with cancer. Join
the fight! Go to fightback.ca to find out how you can help. When you
want to know more about cancer, visit our website at cancer.ca or call our toll-free bilingual Cancer Information Service at 1 888
SOURCE Canadian Cancer Society (National Office)
For further information:
Senior Policy Analyst
613-565-2522, ext. 305