MONTREAL, May 2 /CNW Telbec/ - Starting today and until May 15th, the Canadian fashion retailer Dynamite will promote awareness to the breast cancer cause amid its Canadian
clientele by raising funds for the CURE Foundation via three different
For a 15th consecutive year, Dynamite will proudly support the CURE Foundation for
which it has been one of the main partners since its inception. Three
key initiatives will be launched to support the Foundation: From May 2nd to the 15th, customers will be invited to make a voluntary donation in all Dynamite
stores across Canada. Second, the company will donate $2 to the
Foundation for each denim item sold during the same period. The third
initiative will encompass the integration of social media in its
fundraising initiative; when a customer claims a check-in deal on
Facebook® in one of the Dynamite locations, the company will donate $2
to the Foundation.
"Our engagement to the CURE Foundation is a natural fit for a company
like ours that caters exclusively to women. We credit the amazing
generosity of our customers and employees for enabling us to be
dedicated supporters of the Foundation year after year", says Anna
Martini, President of Groupe Dynamite.
Since the beginning of Dynamite's partnership with the CURE Foundation
in 1997, the customers' generosity and that of the employees have
allowed Dynamite to donate more than $300,000 to the Foundation.
Dynamite, the sexy lifestyle brand, has grown into a label that is
coveted by Canadian fashionistas from coast to coast. The brand
provides affordable fashions that take its customer from the office to
glam night outs and casual weekend - with urban flare.
Dynamite: Playful, modern, edgy and downright sexy!
About Groupe Dynamite Inc.:
After 35 years in the fashion industry, Groupe Dynamite has successfully
launched some of the most renowned fashion brands in Canada. This
spirited group creates, designs, markets and distributes from its Head
Office located in Montreal, Quebec. It operates more than 260 stores
worldwide and employs more than 4,500 employees. A passionate team
continues to lead the expansion in Canada, the United States, and
About the CURE Foundation :
CURE is a national Foundation that provides funds for fundamental and
clinical research on breast cancer. Their mission is to work with
women, men, health care professionals, other foundations and Canadian
University Hospitals in order to increase the cure perspectives for
women who are affected by breast cancer. The Foundation funds
researchers, projects, laboratories, and equipment that will help meet
SOURCE GROUPE DYNAMITE INC
For further information:
Amélie Provost, Public Relations Coordinator, Groupe Dynamite Inc.
514.733.3962 / x773