CANADIAN BRAND DYNAMITE SHOWS CONTINUED SUPPORT TO THE CURE FOUNDATION

MONTREAL, May 2 /CNW Telbec/ - Starting today and until May 15th, the Canadian fashion retailer Dynamite will promote awareness to the breast cancer cause amid its Canadian clientele by raising funds for the CURE Foundation via three different initiatives.

For a 15th consecutive year, Dynamite will proudly support the CURE Foundation for which it has been one of the main partners since its inception. Three key initiatives will be launched to support the Foundation:  From May 2nd to the 15th, customers will be invited to make a voluntary donation in all Dynamite stores across Canada. Second, the company will donate $2 to the Foundation for each denim item sold during the same period. The third initiative will encompass the integration of social media in its fundraising initiative; when a customer claims a check-in deal on Facebook® in one of the Dynamite locations, the company will donate $2 to the Foundation.

"Our engagement to the CURE Foundation is a natural fit for a company like ours that caters exclusively to women. We credit the amazing generosity of our customers and employees for enabling us to be dedicated supporters of the Foundation year after year", says Anna Martini, President of Groupe Dynamite.

Since the beginning of Dynamite's partnership with the CURE Foundation in 1997, the customers' generosity and that of the employees have allowed Dynamite to donate more than $300,000 to the Foundation.

About Dynamite:
Dynamite, the sexy lifestyle brand, has grown into a label that is coveted by Canadian fashionistas from coast to coast. The brand provides affordable fashions that take its customer from the office to glam night outs and casual weekend - with urban flare.

Dynamite: Playful, modern, edgy and downright sexy!
http://www.dynamite.ca

About Groupe Dynamite Inc.:
After 35 years in the fashion industry, Groupe Dynamite has successfully launched some of the most renowned fashion brands in Canada. This spirited group creates, designs, markets and distributes from its Head Office located in Montreal, Quebec. It operates more than 260 stores worldwide and employs more than 4,500 employees. A passionate team continues to lead the expansion in Canada, the United States, and abroad.

About the CURE Foundation :
CURE is a national Foundation that provides funds for fundamental and clinical research on breast cancer. Their mission is to work with women, men, health care professionals, other foundations and Canadian University Hospitals in order to increase the cure perspectives for women who are affected by breast cancer. The Foundation funds researchers, projects, laboratories, and equipment that will help meet these goals.

SOURCE GROUPE DYNAMITE INC

For further information:

Amélie Provost, Public Relations Coordinator, Groupe Dynamite Inc.
514.733.3962 / x773
aprovost@dynamite.ca

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GROUPE DYNAMITE INC

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