Canada's style authority, The Kit launches new website and weekly print feature

Dedicated to giving Canadian women an insider look at beauty and fashion

TORONTO, Sept. 7, 2011 /CNW/ - The Kit, Canada's source for beauty tips and tricks, today launches its new website, TheKit.ca. Building on the success of the digital beauty magazine's inaugural year, the site will serve as the hub of all things style-related in Canada.

"We all would love to have a personal stylist at our disposal. With daily tips, product reviews and advice on everything from shoes to hair, The Kit is your stylist on demand," says Giorgina Bigioni, Publisher of The Kit. "Our team is working hard to make sure Canadian women are looking and feeling their best."

On September 8, 2011, The Kit releases its first print feature, which beginning in October will appear weekly in select copies of the Toronto Star and select distribution in Vancouver, Calgary and Montreal. This will also mark the magazine's foray into fashion coverage, alongside the beauty news and views readers love.

Whether readers visit TheKit.ca, interact with the digital magazine or read the print section in their local paper, The Kit will be anchored by the eight pillars of clothing, shoes, handbags, accessories, face, hair, body and wellness.

The Kit's editorial team is dedicated to women's lifestyle journalism. They do the research to provide readers with the insider details on how to feel beautiful inside and out. The editorial team includes some of the most knowledgeable voices on beauty and fashion in Canada:

  • Janine Falcon established the award-winning blog BeautyGeeks in 2008 after working as beauty editor at Canadian Living magazine.
  • Chantel Simmons is the former editorial director of Sweetspot.ca and publisher and editor-in-chief of Elevate. She is the bestselling author of Stuck in Downward Dog and Love Struck.
  • Deborah Fulsang is tapped regularly as a style pundit for print, web and TV. She was style editor at Chatelaine, fashion and deputy style editor at The Globe and Mail and style editor at Flare magazine.
  • Ceri Marsh was editor-in-chief of Fashion magazine and fashion editor at The Globe and Mail. She is co-author of two Fabulous Girl's Guide books published in more than eight countries.
  • Vanessa Grant has written for almost every major women's magazine in Canada. She loves nothing more than research - especially when she's investigating the next season's trendiest shoes.
  • Glynnis Mapp is a trend forecaster and social-media expert who has covered haute couture shows and interviewed the likes of Coco Rocha, Nelly Furtado, Kim Catrall and Dean and Dan of DSquared2.
  • Vanessa Taylor has been reporting on fashion, beauty and red-carpet trends for women's publications and websites such as Chatelaine, ElleCanada.ca, LouLou, Rouge and Glow for more than 10 years.
  • Doug Wallace spent the bulk of 2000s working in the lifestyle magazine world as deputy editor of Wish, Canada's award-winning women's lifestyle guide. He was previously executive editor of Fashion and Fashion18 magazines.

"The Kit is perfect for the woman who feels good when she looks good," says Doug Wallace, editor of The Kit.

ABOUT THE KIT (www.Thekit.ca)

The Kit is Canada's resource for all things beauty and fashion. Accessible through thekit.ca, the digital magazine, a dynamic app, an eNewsletter and a weekly print feature in select copies of the Toronto Star, The Kit keeps readers up to date with the latest tips, trends, advice and product reviews. The Kit is owned and operated by 2252666 Ontario Inc., which is part of the Star Media Group.

SOURCE THE KIT

For further information:

Media Contact: Sarah Hall, BlueSky Communications, shall@blueskycommunications.com, 416 929 7740.

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THE KIT

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