Canada's Optometrists on the Front Line for Canadian Eye Health

MONTREAL, Sept. 27, 2011 /CNW/ - 1 in 7 Canadians will be diagnosed with an eye disease in their lifetime, even those with 20/20 vision.  This fact is widely published in the eye care sector including a study by the School of Optometry, University of Waterloo.  Furthermore, up to half of these conditions are asymptomatic.  As a result of this, Canada's optometrists have launched a visibility campaign underlining the importance of comprehensive eye health examinations.

October is National Eye Health Month and the Canadian Association of Optometrists is raising awareness about how important it is to get your eyes checked on a regular basis. The frequency of eye exams varies upon age groups and individual patient needs.. As eye care professionals, Optometrists diagnose eye diseases and detect ocular conditions related to systemic diseases such as diabetes and hypertension. They are the front line of eye-health care in Canada.  The visibility campaign will feature television and newspaper ads as well as a new consumer-oriented web site and a Facebook campaign.

"With 1 in 7 Canadians facing a diagnosis of an eye disease in their lifetime, regular eye exams become that much more important," said Dr. Linton, President, CAO . "We want to let Canadians know that optometrists are there to ensure that their vision is in good hands," said Dr. Linton.

The Canadian Association of Optometrists is the professional association that represents Doctors of Optometry in Canada. It is also the national federation of ten provincial associations of optometrists and represents over 4,200 members across Canada.

SOURCE Canadian Association of Optometrists

For further information:

For more information, including a list of regional spokespeople, please contact

Anthony Di Domizio
Public Relations Advisor
JRGagnon Public Affairs
1-866-416-0960 ext.223

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Canadian Association of Optometrists

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