MONTREAL, Sept. 27, 2011 /CNW/ - 1 in 7 Canadians will be diagnosed with
an eye disease in their lifetime, even those with 20/20 vision. This
fact is widely published in the eye care sector including a study by
the School of Optometry, University of Waterloo. Furthermore, up to
half of these conditions are asymptomatic. As a result of this,
Canada's optometrists have launched a visibility campaign underlining
the importance of comprehensive eye health examinations.
October is National Eye Health Month and the Canadian Association of
Optometrists is raising awareness about how important it is to get your
eyes checked on a regular basis. The frequency of eye exams varies upon
age groups and individual patient needs.. As eye care professionals,
Optometrists diagnose eye diseases and detect ocular conditions related
to systemic diseases such as diabetes and hypertension. They are the
front line of eye-health care in Canada. The visibility campaign will
feature television and newspaper ads as well as a new consumer-oriented
web site and a Facebook campaign.
"With 1 in 7 Canadians facing a diagnosis of an eye disease in their
lifetime, regular eye exams become that much more important," said Dr.
Linton, President, CAO . "We want to let Canadians know that
optometrists are there to ensure that their vision is in good hands,"
said Dr. Linton.
The Canadian Association of Optometrists is the professional association
that represents Doctors of Optometry in Canada. It is also the national
federation of ten provincial associations of optometrists and
represents over 4,200 members across Canada.
SOURCE Canadian Association of Optometrists
For further information:
For more information, including a list of regional spokespeople, please contact
Anthony Di Domizio
Public Relations Advisor
JRGagnon Public Affairs