Canada takes the cake and sets new Guinness World Record

Dairy Queen Canada builds world's largest ice cream cake at 22,333.6 pounds

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TORONTO, May 10 /CNW/ - Today at noon, Dairy Queen Canada made history with its gigantic 10.13 tonne ice cream cake, setting a new Guinness World Record. With more than 20,000 pounds of ice cream, over 200 pounds of sponge cake, more than 300 pounds of icing and OREO crumble, the cake took 100 DQ experts 14 hours to complete.

The event was held to mark the 30th birthday of the chain's much-loved ice cream cake. The giant cake was assembled live in the Square, giving Torontonians and tourists the chance to witness history-in-the-making and enjoy a free slice of the iconic cake topped with OREO.

Dairy Queen beat the previous record for the world's largest ice cream cake, which was set in Beijing in 2006, by nearly 500 pounds. That cake weighed in at 17,637 pounds.

Patient ambassadors from The Hospital for Sick Children were on hand to collect donations that will go towards the hospital.

"After 30 years and 52 million cakes, we thought that building a 10-tonne cake would be a great challenge for our team and would help us raise "tonnes" of money for Children's Miracle Network and The Hospital for Sick Children. All in all, it took nearly 100 people over a year to plan for this record attempt, and we couldn't be happier with the result," said Denise Hutton, Vice President of Marketing at Dairy Queen Canada.

"We've been working around the clock to get the cake finished and now to see so many people enjoying a Dairy Queen treat on a gorgeous spring day while supporting our favourite charity, the work has all been worth it," said Peter White, Executive Vice President of Operations at Dairy Queen Canada.

For more information about Dairy Queen Canada, visit our Web site, join the Facebook Fan Page or follow us on Twitter.  International Dairy Queen (IDQ), which is headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,700 Dairy Queen® stores in the United States, Canada and other foreign countries. IDQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

/NOTE TO EDITORS: Media Assets accompanying this story are available as follows:

Photo:  http://smr.newswire.ca/media/articles/1276/dq-001.jpg

Photo: http://smr.newswire.ca/media/articles/1276/dq-002.jpg

SOURCE Dairy Queen Canada

For further information:

Andrea Lukac 
T : 416-504-8464 ext. 261
M: 647-801-8707
E: andrea.lukac@mediaprofile.com

Kiva Reardon
T : 416-504-8464 ext. 270
M:  416-778-5482
E:  kiva.reardon@mediaprofile.com


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