Unprecedented engagement by Canadians to help lift the stigma around
66,079,236 total Bell text messages and long distance calls on Bell
Let's Talk Day
Bell donates 5 cents for each text and LD call made by Bell and Bell Aliant customers
MONTREAL, Feb. 11 /CNW Telbec/ - Bell and Bell Aliant customers answered
the call of Olympian Clara Hughes to talk like never before in support
of Canadian mental health on Bell Let's Talk Day. With a total of
66,079,236 text messages and long-distance calls made by Bell and Bell
Aliant customers on February 9, Bell's donation of 5 cents per message
and long-distance call means the company is giving $3,303,961.80 more
to Canadian mental health initiatives.
Bell Let's Talk Day invited Canadians to join the conversation to lift
the stigma around mental illness. Led by national Bell Let's Talk Day
spokesperson Clara Hughes, they talked and texted even more than the
day her fellow Olympian Sidney Crosby scored hockey Gold for Canada at
the Vancouver 2010 Winter Games.
"Thank you for talking Canada! On Bell Let's Talk Day you really stepped
up to help break the stigma around mental illness that keeps too many
Canadians from seeking help," said Ms. Hughes. "I'm very proud to be
part of the conversation with you that is doing so much to promote
mental health across our great country."
"Canadians spoke loud and clear in their support of mental health on
Bell Let's Talk Day, and that means Bell will donate $3,303,961.80 in
addition to the $50 million already committed to the five-year Bell
Mental Health Initiative," said George Cope, President and CEO of Bell
and BCE. "To our wonderful national spokesperson Clara Hughes and to
every Canadian talking to lift the stigma around mental illness health,
we offer our thanks and congratulations for all you are doing for
Canadian mental health."
Bell Let's Talk Day was supported by a national promotional campaign
focused on the world-famous smile of Clara Hughes, Canada's six-time
Olympic medalist, who related her own story of depression in the
campaign. As part of the Bell Let's Talk campaign, tens of thousands of
Canadians joined the mental health conversation by visiting bell.ca/letstalk and posting their smiles next to Clara's.
As the high-profile anti-stigma component of the Bell Mental Health
Initiative, Bell Let's Talk Day encourages discussion of mental illness
to help ensure people get the help they need. Most of the 1 in 5
Canadians who will suffer from mental illness in their lifetimes won't
seek treatment because of the stigma around the disease.
"Bell's work to advance Canadian mental health is built on 4 Pillars:
Anti-stigma, Care and Access, Research, and Workplace Health. We are
incredibly grateful for the response to Bell Let's Talk Day, which both
supports new understanding and de-stigmatization of mental illness and
enhances Bell's support for all 4 Pillars of our program," said Mary
Deacon, Chair of the Bell Mental Health Initiative.
To learn more about how the Bell Mental Health Initiative is making a
difference, please visit bell.ca/letstalk.
Bell is Canada's largest communications company, providing consumers and
business with solutions to all their communications needs, including
Bell Mobility wireless, high-speed Bell Internet, Bell Satellite TV and
Bell Fibe TV, Bell Home Phone local and long distance, and Bell
Business Markets IP-broadband and information and communications
technology (ICT) services. Bell is wholly owned by BCE Inc. (TSX, NYSE:
BCE). For information on Bell products and services, please visit bell.ca. For BCE corporate information, please visit bce.ca.
SOURCE BCE COMMUNITY INVESTMENT
For further information:
Bell Media Relations